The 2008 Circulation Management Conference & Expo

CORE-SKILLS STUDIO TRACK TUESDAY I JUNE 24 9:45-10:30 a.m ONEDAY TRACK NEW APPROACHES TO GROWING LIST REVENUE The big bucks in list-rental are increasingly not in subscriber lists. For those willing to adopt new techniques in targeting, demographic sorts, enhancement profiling, appending, and compiling unique lists and more, there are big opportunities to generate more rental revenue. In this session, you’ll learn what it takes to create, position, and market lists that sell. 11:30 a.m.-12:15 p.m. BEST PRACTICES IN USING TRADITIONAL ACQUISITION METHODS Plenty of circulators still use the traditional methods of circulation development—fax, direct mail, bind-ins, blow-ins, forced-free trials and more. And for many, these techniques still work. In this session, we’ll cover the best of what’s working in these areas, as well as when they’re best deployed, whether they need to be used in conjunction with e-media techniques, and in which markets they continue to work the best. Kent Palmer Circulation Director Madison Magazine Robert Cohn Consumer Marketing Director Bonnier Corporation 2:00-3:00 p.m. TELEMARKETING: USING TECHNOLOGY TO INCREASE RESPONSE Many telemarketing companies today offer an array of technological enhancements that can help audience developers attract more subscribers quicker and more efficiently—and with more data attached. In this session, we’ll cover the new technologies and how you can employ them to boost response rates, streamline processes and improve customer services. Sue Burns Circulation Director Summit Business Media “ 4:00-5:00 p.m. DIRECT MARKETING RULES TO LIVE BY Often, when things are changing all around us, it’s valuable to return to what’s always been true. Direct-marketing pioneer Dick Benson is one of the most influential figures in the history of direct marketing. In this session, TV Guide’s Susan Allyn takes us through some of Benson’s most important principles for creating direct marketing programs that pull. Nicole Bowman Bowman Bowman Circulation Marketing Shira Linden Copywriter, Consultant PromoWriting The CM Show is great opportunity for give and take on the hottest topics in the industry. I found that audience members asked great questions, and panel members were well-informed in their responses. —Christy Tanner, 2007 attendee ” FOR CONFERENCE INFORMATION OR GROUP REGISTRATION, CALL 817-635-4145 13

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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