The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO JUNE 23-25, 2008 HYATT REGENCY | CHICAGO SIGN UP NOW AUDIENCE MARKETING’S TOP LEADERSHIP LIVE! Only at the Circulation Management Conference & Expo will you gain access to the insights of so many of the publishing industry’s most accomplished audience development innovators. You’ll get answers to your questions, solutions for your toughest challenges, and ideas and insights that you’ll be able to put to use as soon as you return to the office. THE CIRCULATION MANAGEMENT CONFERENCE & EXPO: YOUR BRIDGE TO THE FUTURE OF AUDIENCE DEVELOPMENT. JOIN US IN CHICAGO The industry’s largest conference on audience development and marketing returns to Chicago June 23-25 as the audience development community comes together to learn, network, and collectively create a blueprint for the future. The challenges facing audience development professionals have never been tougher: Overcrowded newsstands, changing auditing rules, rate base reductions, online sourcing, increased competition. To be successful today and in the future, audience marketing professionals must master a whole new set of skills and contribute within their organizations beyond their old job descriptions. The traditional circulation management skills of yesterday are no longer enough to provide you and your company with the edge you need to succeed. Today’s circulation professionals must evolve, embrace, and master database marketing strategies, CRM programs, and audience development strategies that build business across print, online and live events. Only when you master these, and other, skills will your value to your organization be fully realized and appreciated. The Circulation Management Conference & Expo is the only forum of its kind, an annual meeting produced by the editors of Circulation Management and FOLIO: magazines for audience development and marketing professionals across all channels of content delivery—magazines, newspapers, online. Our faculty of leading experts in the field of audience development and marketing strategies will provide you with unprecedented access to the insights, strategies and best-practices utilized by the top practitioners in the business. Join hundreds of your peers for two days of education, inspiration, networking and hands-on skills training. No other conference offers a bigger speaker roster or an agenda more dedicated to preparing you for the challenges you’ll face in your career as the world of audience development continues to change. If you’re not there, you’re missing the biggest industry event of the year. Register online at circmanshow.com or call 817-635-4145. WHO SHOULD ATTEND The Circulation Management Conference & Expo is the only conference where you’ll gain the perspective and professional skills necessary to keep pace and get ahead in the changing business of audience development and marketing. Your title may have changed. Your job description is definitely changing. And your annual conference is changing, too. Whether you’re a circulator at a small magazine or a consumer marketer at a large one, whether you’re in b-to-b or consumer, this event is your mustattend, once-a-year immersion into professional excellence. All the leaders will be there, and so will your peers. If you’re on this list, you need to be at this event: Audience developers Circulation directors Circulation managers Online audience strategists Marketing directors Consumer marketers Fulfillment managers Telemarketing specialists Membership managers Subscription directors and managers Direct mail specialists C-suite executives Publishers Database development specialists Controlled circulation managers and directors List-management specialists Industry suppliers Tony Silber Editor & Publisher FOLIO: and Circulation Management Presented by 3 Produced by A must-attend event for magazine, newspaper and online audience marketing professionals FOR CONFERENCE INFORMATION OR GROUP REGISTRATION, CALL 817-635-4145 3 http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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