The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO YOUR AUDIENCE, YOUR FUTURE MULTIPLE TRACKS Our multi-track format enables you to focus on the niche that best fits your needs. Choose your own adventure across six content tracks spanning 50 sessions and keynotes. This year’s conference agenda features dedicated sessions that will give you everything you need. Hit the sessions, ask questions and get the answers, best practices and ideas you need to deliver in 2008 and beyond. YOU CAN’T MISS THIS PEER2PEER ROUNDTABLES In addition to the main conference sessions, you’ll be able to choose from more than 15 peer-to-peer roundtable discussion groups on a range of topical subjects. Our popular roundtable format ensures you’ll be able to interact in an intimate, informal atmosphere with experts and fellow professionals. Our roundtables are one of the most popular elements of the conference because they create a climate for maximum information-sharing and idea exchange that guarantees you tangible takeaways. B-TO-C This track is your ticket to some of the greatest minds in the consumer marketing space. Learn what leading companies are up to and walk away with tips and insights that will pay off back at the office. POWER NETWORKING The CM Conference & Expo features multiple opportunities for you to meet, share and develop relationships that can benefit you professionally. From our evening receptions to our networking luncheons you’ll have many opportunities to meet and mingle with your peers from across the entire spectrum of audience marketing. B-TO-B Here you’ll find some of the most innovative b-to-b event practitioners on the planet. Find out what these leaders are thinking about multiple-channel acquisition efforts and what’s working (and what’s not). AUDIENCE-DEVELOPMENT TRENDWATCH In this track you’ll find two full days of analysis of the macro-trends and empirical data that is defining the space. Emerging trends are the lifeblood of successfully building long-term strategies. Attend this track for a taste of what’s most relevant to your brand and your future. THE INNOVATION ARENA Meet and demo the top audience development technologies, services and solutions you need to supercharge your programs and get the best results. The Innovation Arena is the best place to meet current and potential solutions partners in an atmosphere where you can discuss, compare and evaluate programs, products and services. E-MEDIA FOCUS More than any other area of audience acquisition, this is where the action is. From Web to e-mail to the exotic worlds of social media, you’ll get a roadmap to how to integrate web trends, technologies, and strategies from the industry’s best. CORE-SKILLS STUDIO This special ONE-DAY track is where masters of audience acquisition give non-traditional chats that provide a primer—and a dialogue—on the essential building blocks for success. Some go slide-less, others get unplugged. Take your seat early and don’t miss the action. THE PRE-CONFERENCE WORKSHOPS Come in a day early and immerse yourself in one of our in-depth preconference workshops. You’ll get a deep-dive and a rich perspective on the issues, challenges, and solutions within these special-interest topic areas (See Page 5 for workshop details) EXECUTIVE-LEVEL THINK TANK This is for the top-level players. It’s not just a series of sessions, it’s an audience-development off-site, a two-day summit featuring the industry’s top visionaries sharing what they know with you. You may be seeking new ideas. Or you may be seeking affirmation. You’ll find it all here. 4 REGISTER AT WWW.CIRCMANSHOW.COM OR CALL 817-635-4145 http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.