The 2008 Circulation Management Conference & Expo

FULL-DAYI WORKSHOPS MONDAY, JUNE 23 9:00 a.m.-4:00 p.m. Roll up your sleeves and get a deep dive into your choice of three intensive workshops(additional fee applies) Check www.circmanshow.com for program updates. WORKSHOP I EVERYTHING YOU NEED TO KNOW ABOUT E-MEDIA AND AUDIENCE DEVELOPMENT Your job has grown more complex. Your areas of responsibility have expanded. The number of products you’re involved with is growing and your need to understand e-media techniques, such as search-engine marketing, social networks, search optimization and much more is essential. At this in-depth workshop you’ll learn the e-media rules, regs, and potential for boosting the effectiveness of your audience development strategies using e-media strategies. Areas to be covered: What you can and can’t do with e-mail marketing; building audiences for online products; using your Web sites to build audiences for other products; e-mail marketing best (and worst) practices; search engine marketing techniques; building and leveraging online communities and networks; and more. WORKSHOP II MULTI-CHANNEL AUDIENCE MARKETING STRATEGIES No longer are you responsible just for magazine circulation development. Today, you’re being asked to provide strategies for building audiences for online products, print publications, even live events. Multi-channel audience development requires an understanding of how and when (and when not) to promote across the various channels, how to structure offers, and how to build customer profiles and databases that yield the best results. In this comprehensive workshop, you’ll learn how to increase your value by understanding how to create strategies and structure your development efforts across multiple platforms. Areas to be covered: How to create and leverage integrated databases; which promotion strategies work best across different platforms; how to avoid list fatigue and over-promotion; how to use various channels to build databases; the risks and opportunities of e-media audience development techniques; and more. WORKSHOP III ASSOCIATION-MAGAZINE CIRCULATION: UNIQUE STRATEGIES FOR A UNIQUE NICHE Association magazines may have builtin audiences but that doesn’t mean that circulation development and management is an easy job. In many cases, subscriptions to the association magazine are secondary to selling the value of membership in the organization. So, how can association magazine circulators leverage member affinity to create deeper engagements with readermembers beyond just the publication? In this session, you’ll learn innovative strategies and techniques, such as the Internet, events, and online communities, to keep current readers engaged and attract and retain new readers (members) to your organization. Areas to be covered: How to build and leverage online communities; retention and renewal strategies; linking membership outreach to audience development; cross-promoting with industry partners; mining your (and other) databases for new membership sources; and more. WORKSHOP IV BPA UNIVERSITY The BPA University program is back by popular demand, with updated content designed to help you streamline the filing/auditing process and leverage technology to save you time and increase your results. This one-day program, conducted by BPA executives, is is a must-attend for anyone who would like to make their BPA audit more efficient and seamless. PRESENTATION TOPICS: New Rules Overview A thorough overview and discussion of BPA’s most recent new rules and rule amendments. Top 10 Critical Circulation Issues BPA’s staff addresses the Top 10 critical issues about circulation audits. All Things Digital Let BPA help guide you through the emerging digital frontier. Update on Next Gen BPA’s new online statement filing tool—NextGen—is now available for you to use. Learn all about this tool and how it will save you time and effort. FEATURED PRESENTATIONS TUESDAY, JUNE 24 8:30-9:30 a.m. Don Pazour CEO Access Intelligence WHY TRADITIONAL CIRCULATORS MUST CHANGE NOW More circulation professionals are being assigned supervisory roles over Web-development efforts. This means going into the realm of search, tags, site optimization, traffic metrics, linking strategies, and more. If you don’t have these responsibilities yet, get ready. Don Pazour has appointed his circ people to head up online audience development, and he has a compelling vision for the changing role of the circulation professional. 10:30-11:15 a.m. Jonathan Weber CEO New West Media REINVENTION: FROM PRINT EDITOR TO ONLINE AUDIENCE ARCHITECT As editor of the Industry Standard, Jonathan Weber understood sooner than most the role of new media and the challenge of building a new brand—and a new audience—from scratch. Join Weber as he describes how he sought, found, marketed to and attracted an audience for New West Media; why he started online, and why he later added print. 8:30-9:15 a.m. Frank Cutitta General Manager IDG Connect AUDIENCE DEVELOPMENT IN A LEAD-GEN WORLD Listen in as IDG General Manager Frank Cutitta reveals the strategy behind IDG’s 5-million-name IDG Connect lead-generation database; how the company creates, manages, and leverages it to drive business revenue; and his vision for the future of online audience development and the opportunity for circulation professionals to play a central role. WEDNESDAY, JUNE 25 3:45-4:30 p.m. Johnna Ayres Consumer Marketing Director Forbes Media LLC Joy Puzzo Corporate Circulation Director Advanstar Communications Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about the latest trends and tactics in circulation and audience development. FOR CONFERENCE INFORMATION OR GROUP REGISTRATION, CALL 817-635-4145 5 http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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