The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO AGENDA-AT-A-GLANCE MONDAY JUNE 23 9:00 a.m.-4:00 p.m. 4:00-5:30 p.m. FULL-DAY WORKSHOPS (see page 5) OPENING NIGHT RECEPTION IN EXHIBIT HALL TUESDAY JUNE 24 7:30-8:30 a.m. 8:30-9:30 a.m. TRACKS 9:45-10:30 a.m. 10:30-11:15 a.m. 11:30 a.m.-12:15 p.m. 12:30-1:45 p.m. 2:00-3:00 p.m. 3:00-3:45 p.m. 4:00-5:00 p.m. 5:00-7:00 p.m. NETWORKING RECEPTION IN EXHIBIT HALL REGISTRATION & BREAKFAST IN EXHIBIT HALL KEYNOTE: DON PAZOUR, CEO, ACCESS INTELLIGENCE | WHY TRADITIONAL CIRCULATORS MUST CHANGE NOW B-TO-C Sales Strategies for Alternative Titles DEMO SESSION: Dig. Editions as Circ. Building Tool Planning and Executing a Fulfillment Conversion B-TO-B Quality Control for Online-Agent Subs REFRESHMENT BREAK IN EXHIBIT HALL Planning and Executing a Fulfillment Conversion E-MEDIA FOCUS 5 Steps to Better E-Mail Deliverability— and Conversion Leveraging Online Communities to Build Audiences KEYNOTE: JONATHAN WEBER, PUBLISHER & CEO, NEW WEST MEDIA | REINVENTION: FROM EDITOR OF THE INDUSTRY STAND Newsstand Profitability and Pricing Models DEMO SESSION: Circ. Growth Through Social Media Design, Packaging and Cost Control for Promotional Mailings Evaluating the Impact of BPA’s Tele-Recording Rule REFRESHMENT BREAK IN EXHIBIT HALL Building the Single-View Database What’s Working in Online Audience Development Multi-Channel Audience Marketing Strategies WEDNESDAY JUNE 25 7:30-8:30 a.m. 8:30-9:15 a.m. TRACKS 9:30-10:15 a.m. 10:30-11:30 a.m. 11:45 a.m.-12:30 p.m. 12:30-2:45 p.m. 2:45-3:30 p.m. 3:45-4:30 p.m. REGISTRATION & BREAKFAST IN EXHIBIT HALL KEYNOTE: FRANK CUTITTA, GENERAL MANAGER, IDG CONNECT | AUDIENCE DEVELOPMENT IN A LEAD-GEN WORLD B-TO-C Newsstand Category and Draw Management REFRESHMENT BREAK IN EXHIBIT HALL Behavioral Marketing in Action for Audience-Acquisition LUNCHEON—PEER 2 PER ROUNDTABLES Verified Circulation: The Debate Rages B-TO-B The Audience-Development Case for Digital Editions E-MEDIA FOCUS Advertising on the Sub-Form Page, the E-Mail Requal Message and Other Vehicles Panel Discussion: The Five Things That Keep You Up at Night Using the Web to Build Non-Print Audiences The Keys to Building a Better Publisher’s Statement Viral Marketing: A Case Study from TV Guide CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS REGISTER AT WWW.CIRCMANSHOW.COM OR CALL 817-635-4145 http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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