The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO B-TO-C TRACK WEDNESDAY I JUNE 25 9:30-10:15 a.m. TUESDAY I JUNE 24 9:45-10:30 a.m. CHECKOUT CHANGES: SALES STRATEGIES FOR ALTERNATIVE TITLES (AND ALL THOSE THOSE THAT ARE NOT CELEBRITY MAGAZINES) Newsstands have been flat (or even down) in unit sales—unless you have Britney on your cover. So, how can publishers of non-celeb magazines break through and create breakthrough newsstand sales? In this session, we explore the winning strategies of publishers who have succeeded in boosting their sellthrough at the newsstand. Richard Allegar Senior Vice President, Retail Rodale NEWSSTAND CATEGORY AND DRAW MANAGEMENT Magazines sell differently in different classes of stores. In this session, our panel of newsstand specialists takes you through the art and science of category and draw management. You’ll learn where you might be best suited, how to analyze the factors you need to consider to measure success, and how to proceed with an efficient strategy for maximizing sell-through. Jay Annis Senior Manager, Single Copy Sales The Taunton Press Buzz Kanter President Tam Communications 11:45 a.m.-12:30 p.m. 11:30 a.m.-12:15 p.m. BEHAVIORAL MARKETING IN ACTION FOR AUDIENCE-ACQUISITION Tailoring ads—and now even Web pages—in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? In the session, top experts will help you sort it all out. Kate O’Neill Director, Customer Experience and Product Development Magazines.com David Chivers Director, Online Marketing Dow Jones & Company PLANNING AND EXECUTING A FULFILLMENT CONVERSION: B-TO-C EDITION Switching fulfillment providers is one of the biggest challenges you’ll face as a circulator. In this session we take you through pre-move planning, defining of the scope, questions to ask prospective vendors, the schedule, quality control, and more. It’s an essential primer for anyone planning to make this move—now or in the future. Shelley Shames Operations Director Working Mother Media Kristi Dougherty Subscription and Merchandise Manager Apprise Media 2:45-3:30 p.m. 2:00-3:00 p.m. VERIFIED CIRCULATION: THE DEBATE RAGES While circulators have been forced to be more conservative when reporting Verified circ, they still believe that public-place copies are reaching the right audiences. Advertisers sometimes disagree and continue to use Verified circ as leverage to secure lower ad prices. This session will explore the tug-of-war between advertisers and circulators as well as whether free public-place copies have the same value as paid subs. Rebecca McPheters President McPheters & Company NEWSSTAND PROFITABILITY AND PRICING MODELS In this session we look at the economics of the newsstand business today for those just getting onto the racks and for those that have been there for a while. We explore the price-to-sales relationship, the impact of lower-priced titles on the entire system as well as on higher priced competitors, and ultimately, whether there are alternative models for providing breakeven points (or better) to all participants. Ken Frawley Vice President, Information Management Time Inc. 4:00-5:00 p.m. 3:45-4:30 p.m. BEST PRACTICES IN DESIGN, PACKAGING AND COST CONTROL FOR PROMOTIONAL MAILINGS As the cost of printed mail becomes ever more expensive, audience-development specialists are seeking benchmarks on the techniques that deliver the best return on investment. In this session, you’ll learn the proven models for hitting budget—in printing and design costs AND in response. Robert Acquaye Circulation Director Johnson Publishing Company Inc. CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development. Johnna Ayres Consumer Marketing Director Forbes Media LLC Joy Puzzo Corporate Circulation Director Advanstar Communications Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence 8 REGISTER AT WWW.CIRCMANSHOW.COM OR CALL 817-635-4145 http://Magazines.com http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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