The 2008 Circulation Management Conference & Expo

B-TO-B TRACK TUESDAY I JUNE 24 9:45-10:30 a.m. WEDNESDAY I JUNE 25 9:30-10:15 a.m. QUALITY CONTROL FOR ONLINE-AGENT SUBS Subscriber-generation Web sites have proliferated, producing tens of thousands of new subs. But are these sources relevant for publishers? In this session, we’ll examine how, when, and where to integrate online agent subs into your mix, how to ensure they are qualified names, how to track their performance vs. other sources, and how you can control the terms of the deal. Michael Borchetta Chief Executive Officer M2 Media Group Terri Smith Director of Circulation Branch Smith Publishing THE AUDIENCE-DEVELOPMENT CASE FOR DIGITAL EDITIONS Digital-edition vendors will tell you that they sell on the features, and that the circulation case is based on cost-reduction. That may be, but digital editions are a major force in b-to-b circulation—where readers are often at work with access to their computer, and thus in an environment more conducive to digital editions. This session will cover both aspects of digital editions—features and reduced costs—and map out a series of best practices for the deployment of these products. Nancy David Online and Circulation Director eSchool News 11:30 a.m.-12:15 p.m. PLANNING AND EXECUTING A FULFILLMENT CONVERSION: B-TO-B EDITION Switching fulfillment providers is one of the biggest challenges you’ll face as a circulator. In this session we take you through pre-move planning, defining of the scope, questions to ask prospective vendors, the schedule, quality control, and more. It’s an essential primer for anyone planning to make this move—now or in the future. Sue Ravenscraft President RS Media Services Carrie Landman Fulfillment Director, Superior Fulfillment Advanstar Communications 11:45 a.m.-12:30 p.m. PANEL DISCUSSION: THE FIVE THINGS THAT KEEP YOU UP AT NIGHT Print is under siege as dollars move to the Web; magazines are getting thinner; and readers are increasingly accessing their content outside of print publications. The implications of these trends are impacting the role of the circulator, as the skills of yesterday are increasingly being seen as “quaint” in this new world order. In this session, our panel discusses the evolving role of circulator to audience developer, and the skills, steps and expertise you’ll need to succeed as your job description changes. Kathy Henry Group Director, Strategic Community & Audience Development CMP Technology Delicia Poole Director, Circulation & Fulfillment Grand View Media Group 2:00-3:00 p.m. EVALUATING THE IMPACT OF BPA’S TELE-RECORDING RULE It’s six months since the BPA implemented a rule requiring that all telemarketing calls be recorded. The first-half call campaigns have been conducted and now it’s time to assess the results. Has it increased costs? Has it increased hang-ups? Has it affected response rates? Be the first to learn how the new rules may impact your acquisition and requal strategies and what you need to do to ensure you get the results you need. Tom Lorge Industry Consultant Circguru.com Jennifer Posey Circulation Coordinator Golf Inc. 2:45-3:30 p.m. THE KEYS TO BUILDING A BETTER PUBLISHER’S STATEMENT In this session, you’ll learn from the experts how to balance costs with the steps necessary to build the best audit statement. We’ll cover issues such as how to determine what you really need to come out a winner, how to create the story for your sales force, and innovative ways to jack up responses from the most qualified subscribers. Christine Oldenbrook Director, Marketing and E-Media Bobit Business Media Mike Serino Director of Circulation Scranton Gillette Communications, Inc. 4:00-5:00 p.m. BUILDING THE SINGLE-VIEW DATABASE Few will argue the strategic importance of creating a unified database of all customers. But actually creating and leveraging one is not so easy. Issues such as who should “own” it, what data to collect (and how), where it should reside, and the rules of engagement for accessing and promoting to it often get in the way of even getting started. In this session, you’ll learn the issues and steps you need to take to build and leverage a customer database, including how to get stakeholder buy-in, creating realistic timelines and milestones, finding the right vendors and solutions, and how to use it once you’ve created it. Heidi Spangler Circulation Director Questex Media Jim Wessel Audience Development Director Watt Publishing 3:45-4:30 p.m. CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development. Sylvia Sierra Joy Puzzo Senior VP, Corporate Corporate Circulator Audience Development Joy Puzzo Johnna Ayres Sylvia Sierra Director Access Intelligence Corporate Circulation Director Senior VP, Corporate Consumer Marketing Advanstar Communications Audience Development Director Forbes Media LLC Access Intelligence FOR CONFERENCE INFORMATION OR GROUP REGISTRATION, CALL 817-635-4145 9 http://Circguru.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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