American Executive - May 2010 - (Page 52)
Irfan Salim said this company took a leadership role in brand protection online because of its awareness of the challenges brand owners face and its ability to provide solutions.
ounded in 1999 with a focus on trademark and brand protection online, MarkMonitor became an ICANN-accredited domain registrar in 2000 and has grown consistently ever since. In addition, MarkMonitor extended its range to focus on what happens to brands online
from a commercial point of view, monitoring e-commerce, traffic diversion, pay-per-click fraud, and defamation. The company currently employs about 240 people with three primary locations for development and product work. San Francisco houses its brand protection solutions and serves as corporate headquarters. Boise, Idaho is home to its domain development center, administrative, and customer service department, while its Washington, DC-area office serves as its antifraud and security operations center. The company has sales offices across the country as well as its European headquarters in London with employees in France and Germany, too. “We have the most comprehensive brand protection platform. Classical security from a technology point of view is still focused on data, devices, and networks, while not much is done to protect the brand value and brand name online,” said Irfan Salim, president and CEO. “Our objective is to connect the brand and consumer in a trustworthy fashion on the Internet, which is a platform that is inherently untrustworthy.” What sets MarkMonitor apart is the fact that no competitors have the scope and breadth of its services. Instead, they operate in silos. For instance, there is only one other domain services company in North America and Europe focused entirely on the enterprise market, as the rest also provide service to consumers and retailers.
52 American Executive May 2010
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