Housing Giants - April 10, 2008 - (Page 16) CEO Spotlight: Ed Horne 16 KING By Bill Lurz, Senior Editor Mass Custom WWW.HOUSINGGIANTS.COM by competing with the public giants, this Austin, Texas-based production builder developed a new approach to mass-customization that now works on many different levels, including the bottom line. A decade ago, Wilshire Homes CEO Ed Horne recognized that masscustomizing production homes would not work in any way unless the whole operation was computerized — from virtually instant electronic pricing of custom changes right in the sales office to all the design, specifying and H E’S NOT THE Burger King, but he’ll let you have it your way. Squeezed HOUSING GIANTS.4.10.08 bill.lurz@reedbusiness.com http://www.wilshire-homes.com http://WWW.HOUSINGGIANTS.COM
Table of Contents Feed for the Digital Edition of Housing Giants - April 10, 2008 Housing Giants - April 10, 2008 Contents Viewpoint News and Moves Market CEO Spotlight The New Housing Demographics Housing Giants - April 10, 2008 Housing Giants - April 10, 2008 - Housing Giants - April 10, 2008 (Page 1) Housing Giants - April 10, 2008 - Housing Giants - April 10, 2008 (Page 2) Housing Giants - April 10, 2008 - Housing Giants - April 10, 2008 (Page 3) Housing Giants - April 10, 2008 - Housing Giants - April 10, 2008 (Page 4) Housing Giants - April 10, 2008 - Contents (Page 5) Housing Giants - April 10, 2008 - Contents (Page 6) Housing Giants - April 10, 2008 - Viewpoint (Page 7) Housing Giants - April 10, 2008 - News and Moves (Page 8) Housing Giants - April 10, 2008 - News and Moves (Page 9) Housing Giants - April 10, 2008 - News and Moves (Page 10) Housing Giants - April 10, 2008 - News and Moves (Page 11) Housing Giants - April 10, 2008 - Market (Page 12) Housing Giants - April 10, 2008 - Market (Page 13) Housing Giants - April 10, 2008 - Market (Page 14) Housing Giants - April 10, 2008 - Market (Page 15) Housing Giants - April 10, 2008 - CEO Spotlight (Page 16) Housing Giants - April 10, 2008 - CEO Spotlight (Page 17) Housing Giants - April 10, 2008 - CEO Spotlight (Page 18) Housing Giants - April 10, 2008 - CEO Spotlight (Page 19) Housing Giants - April 10, 2008 - CEO Spotlight (Page 20) Housing Giants - April 10, 2008 - CEO Spotlight (Page 21) Housing Giants - April 10, 2008 - CEO Spotlight (Page 22) Housing Giants - April 10, 2008 - CEO Spotlight (Page 23) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 24) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 25) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 26) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 27) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 28) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 29) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 30) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 31) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 32) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 33) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 34) Housing Giants - April 10, 2008 - The New Housing Demographics (Page 35)
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