Housing Giants - April 10, 2008 - (Page 29)

r homes for young are not expanding.” ography Click here to listen to Dowell Myers age, but their money doesn’t stretch as far. Costs for basics such as housing, insurance and education have escalated as average income growth for the middle class has slowed. The result is that many in this generation feel less economically secure than their parents did. This is likely to affect their home buying and ownership goals and attitudes. WOMEN AS HEADS OF HOUSEHOLDS There’s every reason to believe that women will continue to grow as a home buying force. Generation X women are 70 percent more likely than early boomer women to have a college degree, Chung says. They are also likely to marry and have kids later, making them more likely to purchase a home while they are still single. Women are becoming head of households and primary home-buying decision-makers, either as singles or divorcees, in increasing numbers. What’s more, single women own almost twice as many homes as single men, Kleber finds. These are sound reasons to study and cater to women as a separate home buying market. Women’s incomes over the past three decades have increased 63 percent, while 4.10.08.HOUSING GIANTS ng edge of baby boomers account for half or more of the 1970s. That spurred more housing, gentrification of Kleber and Associates, an Atlantabased marketing consultant specializing in the home building industry. Members of Generation Y may earn more than their parents did at a comparable WWW.HOUSINGGIANTS.COM 29 http://www.kleberandassociates.com/ http://WWW.HOUSINGGIANTS.COM

Table of Contents Feed for the Digital Edition of Housing Giants - April 10, 2008

Housing Giants - April 10, 2008 Contents Viewpoint News and Moves Market CEO Spotlight The New Housing Demographics

Housing Giants - April 10, 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.