Housing Giants - April 10, 2008 - (Page 5)

4.10.08 S TA F F Editorial Director Paul Deffenbaugh, 630/288-8190 paul.deffenbaugh@reedbusiness.com Assistant Managing Editor Sara Zailskas, 630/288-8197 sara.zailskas@reedbusiness.com 7 16 24 Senior Editors Bill Lurz, 941/371-4804 bill.lurz@reedbusiness.com Mark Jarasek, 630/288-8171 mark.jarasek@reedbusiness.com Felicia Oliver, 630/288-8483 felicia.oliver@reedbusiness.com “There’s just no end to what we learn about people from the customizing choices they make.” – Ed Horne F E AT U R E S Contributing Editors John Burns, Rick Heaston, Michael Kahn, Michael Dickens Production Editor Kristin Foster, 630/288-8167 kristin.foster@reedbusiness.com Creative Director Bill Patton, 630/288-8050 bpatton@reedbusiness.com Art Director Brian Fariña, 630/288-8560 brian.farina@reedbusiness.com Circulation Manager Angela Tanner, 800/446-6551 subsmail@reedbusiness.com Vice President, Residential Construction Group Julian Francis, 630/288-8826 julian.francis@reedbusiness.com Publisher Tony Mancini, 610/205-1180 armancini@reedbusiness.com Director of Finance Bruce Ksiazek, 630/288-8120 bksiazek@reedbusiness.com Research Director Barbara Allelujka, 630/288-8175 barbara.allelujka@reedbusiness.com Editorial & Publishing Office Reed Residential Group 2000 Clearwater Drive, Oak Brook, IL 60523 Telephone: 630/288-8000; Fax: 630/288-8145 Letters to the Editor: Housing Giants, 2000 Clearwater Drive, Oak Brook, IL 60523; fax 630/2888145; e-mail: paul.deffenbaugh@reedbusiness. com. Include daytime phone number. Letters are subject to editing. Housing Giants copyright 2008 16 CEO SP OTLIGHT | BILL LURZ Mass Custom King A decade ago Ed Horne computerized his processes. Today he lets buyers of his production-built homes have it their way. 24 THE NEW HOUSING DEMOGR APHICS | P E T E R FA B R I S Housing Demographics and You, Part I of III Your buyers are changing. Who are they? And why should you care? D E PA RT M E N T S 7 8 12 VIE W P OINT | BILL LURZ Bill wonders if selling financing is a lost art. NE WS & MOVES | JENNIFER POWELL News on the people and events that shape our industry MA RKE T | JOHN BURNS Permits are down, but the drop isn’t unprecedented. Here’s what it means. Reed Business Information Tad Smith: Chief Executive Officer Jeff Greisch: President, Chicago Division Custom Reprint, Electronic and Content Licensing use, contact The YGS Group 800/290-5460, x100 giants@theygsgroup.com Are you signed up for Housing Giants? Go to www.getfreemag.com/gia and answer YES to the digital question. http://www.getfreemag.com/gia

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Housing Giants - April 10, 2008 Contents Viewpoint News and Moves Market CEO Spotlight The New Housing Demographics

Housing Giants - April 10, 2008

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