Housing Giants - April 24, 2008 - (Page 5) 4.24.08 S TA F F Editorial Director Paul Deffenbaugh, 630/288-8190 paul.deffenbaugh@reedbusiness.com Assistant Managing Editor Sara Zailskas, 630/288-8197 sara.zailskas@reedbusiness.com 12 16 20 Senior Editors Bill Lurz, 941/371-4804 bill.lurz@reedbusiness.com Mark Jarasek, 630/288-8171 mark.jarasek@reedbusiness.com Felicia Oliver, 630/288-8483 felicia.oliver@reedbusiness.com “We need to understand what closing the sale really means.” – Rick Heaston, p. 12 F E AT U R E Contributing Editors John Burns, Rick Heaston, Michael Kahn, Michael Dickens Editorial Assistant Jennifer Powell, 630/288-8297 jennifer.powell@reedbusiness.com Production Editor Kristin Foster, 630/288-8167 kristin.foster@reedbusiness.com Creative Director Bill Patton, 630/288-8050 bpatton@reedbusiness.com Art Director Brian Fariña, 630/288-8560 brian.farina@reedbusiness.com Circulation Manager Angela Tanner, 800/446-6551 subsmail@reedbusiness.com Vice President, Residential Construction Group Julian Francis, 630/288-8826 julian.francis@reedbusiness.com Publisher Tony Mancini, 610/205-1180 armancini@reedbusiness.com Director of Finance Bruce Ksiazek, 630/288-8120 bksiazek@reedbusiness.com Research Director Barbara Allelujka, 630/288-8175 barbara.allelujka@reedbusiness.com Editorial & Publishing Office Reed Residential Group 2000 Clearwater Drive, Oak Brook, IL 60523 Telephone: 630/288-8000; Fax: 630/288-8145 Letters to the Editor: Housing Giants, 2000 Clearwater Drive, Oak Brook, IL 60523; fax 630/2888145; e-mail: paul.deffenbaugh@reedbusiness. com. Include daytime phone number. Letters are subject to editing. Housing Giants copyright 2008 20 THE NEW HOUSING DEMOGR APHICS | P E T E R FA B R I S Who Will Be Your Buyers? Part II of III We take a look at the characteristics and motivations of the different demographics affecting home building’s future. D E PA RT M E N T S 7 VIE WP OINT | SARA Z AILSK AS How’s It Lookin’? We want to know what you think of Housing Giants now that it’s gone digital. 8 12 16 NE WS & MOVES | JENNIFER POWELL News on the people and events that shape our industry SEL L | RICK HE ASTON It’s An Image Problem Salespeople have more to overcome than a bad market. WORKFORCE HOUSING | RICHIE L. BUTLER Build Your Community Partnerships Good plans to house working families go beyond getting along. Reed Business Information Tad Smith: Chief Executive Officer Jeff Greisch: President, Chicago Division Custom Reprint, Electronic and Content Licensing use, contact The YGS Group 800/290-5460, x100 giants@theygsgroup.com Are you signed up for Housing Giants? Go to www.getfreemag.com/gia and answer YES to the digital question. http://www.getfreemag.com/gia
Table of Contents Feed for the Digital Edition of Housing Giants - April 24, 2008 Housing Giants - April 24, 2008 Contents Viewpoint News and Moves Sell Workforce Housing The New Housing Demographics Housing Giants - April 24, 2008 Housing Giants - April 24, 2008 - Housing Giants - April 24, 2008 (Page 1) Housing Giants - April 24, 2008 - Housing Giants - April 24, 2008 (Page 2) Housing Giants - April 24, 2008 - Housing Giants - April 24, 2008 (Page 3) Housing Giants - April 24, 2008 - Housing Giants - April 24, 2008 (Page 4) Housing Giants - April 24, 2008 - Contents (Page 5) Housing Giants - April 24, 2008 - Contents (Page 6) Housing Giants - April 24, 2008 - Viewpoint (Page 7) Housing Giants - April 24, 2008 - News and Moves (Page 8) Housing Giants - April 24, 2008 - News and Moves (Page 9) Housing Giants - April 24, 2008 - News and Moves (Page 10) Housing Giants - April 24, 2008 - News and Moves (Page 11) Housing Giants - April 24, 2008 - Sell (Page 12) Housing Giants - April 24, 2008 - Sell (Page 13) Housing Giants - April 24, 2008 - Sell (Page 14) Housing Giants - April 24, 2008 - Sell (Page 15) Housing Giants - April 24, 2008 - Workforce Housing (Page 16) Housing Giants - April 24, 2008 - Workforce Housing (Page 17) Housing Giants - April 24, 2008 - Workforce Housing (Page 18) Housing Giants - April 24, 2008 - Workforce Housing (Page 19) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 20) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 21) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 22) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 23) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 24) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 25) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 26) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 27) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 28) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 29) Housing Giants - April 24, 2008 - The New Housing Demographics (Page 30)
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