Housing Giants - May 9, 2008 - (Page 24)

“They do a great job of talking the talk but they don’t walk the walk.” And baby boomers hold these impressions of Generation Xers: “They’re slackers.” “They are rude and lack social skills.” “They’re always doing things their own way instead of the prescribed way (our way).” These attitudes highlight a lingering generation gap. A baby boomer salesperson, for instance, needs to be aware of any negative prejudices he or she holds toward Generation X and keep them in check when he or she interacts with Xers. R-E-S-P-E-C-T FOR WOMEN It was only a few decades ago that a single woman purchasing her own home was a rarity. Any developer today that retains old school condescension toward women home buyers is going to turn off a vital, growing market segment. “The playing field between men and women has leveled considerably,” Kleber says. “Today’s women, if they so desire, can have it all: career, family, children and economic freedom. Women want to be treated with full respect as knowledgeable home buyers.” Listen to Steven Kleber detail why language is more important than you think when it comes to reaching Latino buyers. 24 HOUSING GIANTS.5.9.08 WWW.HOUSINGGIANTS.COM http://WWW.HOUSINGGIANTS.COM

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Housing Giants - May 9, 2008 Contents Viewpoint News and Moves Tech M & A The New Housing Demographics

Housing Giants - May 9, 2008

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