Housing Giants - May 9, 2008 - (Page 7)

VIEWPOINT By Sara Zailskas, Assistant Managing Editor I ASKED, YOU SPOKE, AND The good news: many of you love us! The not-so-good news: some would rather sacrifice trees for print. So what now? LAST ISSUE I asked for your feedback on our new digital format, and you answered. The first few e-mails, albeit polite, weren’t very favorable. It’s too difficult to turn pages, one person wrote. Another complained that zooming in and out just to read an article got annoying. Someone else noted it takes too much time to use. The ironic part is that those first few e-mails came through within two hours of the issue’s release. At least communicating with us is easier, right? Those comments are completely justifiable. I’d lie to you if, when I found out I’d be the one managing a digital magazine, I didn’t worry about the same problems. Who doesn’t love reading glossy magazines in a favorite lounge chair? I got on board when I realized that when it comes to business magazines, I’m less likely to curl up with a cup of cocoa. And judging from the majority of readers who wrote me, most are in the same boat. My favorite comment came from someone WWW.HOUSINGGIANTS.COM who admitted he loved reading Housing Giants on his computer during conferences. Any way we can make the most of our time we’re willing to give it a go, and the scannable quality of a digital format is what you praised most. The challenge for the staff and me at this point is to balance reports that you dig into when you have time with enough content you can scan during those lessthan-compelling presentations. Another very real challenge: doing what we can with design to overcome the fact many readers’ monitors don’t have the resolution quality we do. Our design can shine, but if it doesn’t cut it on a less-expensive or older computer screen, readers get frustrated. So that’s our immediate editorial objective. We take your feedback — both good and bad — to heart here at HG, so click on sara.zailskas@reedbusiness. com whenever you wish. Thanks for reading. HG 5.9.08.HOUSING GIANTS 7 http://www.housingzone.com/giants/article/CA6556462.html http://WWW.HOUSINGGIANTS.COM

Table of Contents Feed for the Digital Edition of Housing Giants - May 9, 2008

Housing Giants - May 9, 2008 Contents Viewpoint News and Moves Tech M & A The New Housing Demographics

Housing Giants - May 9, 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.