Housing Giants - May 23, 2008 - (Page 5) 5.23.08 S TA F F Editorial Director Paul Deffenbaugh, 630/288-8190 paul.deffenbaugh@reedbusiness.com Assistant Managing Editor Sara Zailskas, 630/288-8197 sara.zailskas@reedbusiness.com 7 10 20 Senior Editors Bill Lurz, 941/371-4804 bill.lurz@reedbusiness.com Mark Jarasek, 630/288-8171 mark.jarasek@reedbusiness.com Felicia Oliver, 630/288-8483 felicia.oliver@reedbusiness.com “We look worse than everybody else when the market is rising, but better when it’s falling.” – David Drees F E AT U R E Contributing Editors John Burns, Rick Heaston, Michael Kahn, Michael Dickens Editorial Assistant Jennifer Powell, 630/288-8297 jennifer.powell@reedbusiness.com Production Editor Kristin Foster, 630/288-8167 kristin.foster@reedbusiness.com Creative Director Bill Patton, 630/288-8050 bpatton@reedbusiness.com Art Director Paula Girshman, 630/288-8560 paula.girshman@reedbusiness.com Circulation Manager Angela Tanner, 800/446-6551 subsmail@reedbusiness.com Vice President, Residential Construction Group Julian Francis, 630/288-8826 julian.francis@reedbusiness.com Publisher Tony Mancini, 610/205-1180 armancini@reedbusiness.com Director of Finance Bruce Ksiazek, 630/288-8120 bksiazek@reedbusiness.com Research Director Barbara Allelujka, 630/288-8175 barbara.allelujka@reedbusiness.com Editorial & Publishing Office Reed Residential Group 2000 Clearwater Drive, Oak Brook, IL 60523 Telephone: 630/288-8000; Fax: 630/288-8145 Letters to the Editor: Housing Giants, 2000 Clearwater Drive, Oak Brook, IL 60523; fax 630/2888145; e-mail: paul.deffenbaugh@reedbusiness. com. Include daytime phone number. Letters are subject to editing. Housing Giants copyright 2008 20 THE TO P 25 | BILL LURZ Where’s the Bottom? Bill Lurz analyzes the major players in our annual ranking of the Top 25 home builders. Includes an interactive feature on how the Top 25 fared in 2007. D E PA RT M E N T S 7 VIE W P OINT & LE T TERS | BILL LURZ Are We Turning A Corner? Bill says the signs are there: we’ve hit bottom. Also, you respond to Rick Heaston’s column about the image problem that plagues sales staffs. 10 14 NE WS & MOVES | JENNIFER POWELL News on the people and events that shape our industry PRO CE S S | MICHAEL DICKENS Combat Costly Water Intrusion in Showers Yes, your showers can be too wet. Michael Dickens strategizes to make sure your projects — and bottom line — don’t get soaked. Reed Business Information Tad Smith: Chief Executive Officer Jeff Greisch: President, Chicago Division Are you signed up for Housing Giants? Go to www.getfreemag.com/gia and answer YES to the digital question. Custom Reprint, Electronic and Content Licensing use, contact The YGS Group 800/290-5460, x100 giants@theygsgroup.com http://www.getfreemag.com/gia
Table of Contents Feed for the Digital Edition of Housing Giants - May 23, 2008 Housing Giants - May 23, 2008 Contents Viewpoint & Letters News & Moves Process The Top 25 Housing Giants - May 23, 2008 Housing Giants - May 23, 2008 - Housing Giants - May 23, 2008 (Page Cover1) Housing Giants - May 23, 2008 - Housing Giants - May 23, 2008 (Page Cover2) Housing Giants - May 23, 2008 - Housing Giants - May 23, 2008 (Page 3) Housing Giants - May 23, 2008 - Housing Giants - May 23, 2008 (Page 4) Housing Giants - May 23, 2008 - Contents (Page 5) Housing Giants - May 23, 2008 - Contents (Page 6) Housing Giants - May 23, 2008 - Viewpoint & Letters (Page 7) Housing Giants - May 23, 2008 - Viewpoint & Letters (Page 8) Housing Giants - May 23, 2008 - Viewpoint & Letters (Page 9) Housing Giants - May 23, 2008 - News & Moves (Page 10) Housing Giants - May 23, 2008 - News & Moves (Page 11) Housing Giants - May 23, 2008 - News & Moves (Page 12) Housing Giants - May 23, 2008 - News & Moves (Page 13) Housing Giants - May 23, 2008 - Process (Page 14) Housing Giants - May 23, 2008 - Process (Page 15) Housing Giants - May 23, 2008 - Process (Page 16) Housing Giants - May 23, 2008 - Process (Page 17) Housing Giants - May 23, 2008 - Process (Page 18) Housing Giants - May 23, 2008 - Process (Page 19) Housing Giants - May 23, 2008 - The Top 25 (Page 20) Housing Giants - May 23, 2008 - The Top 25 (Page 21) Housing Giants - May 23, 2008 - The Top 25 (Page 22) Housing Giants - May 23, 2008 - The Top 25 (Page 23) Housing Giants - May 23, 2008 - The Top 25 (Page 24) Housing Giants - May 23, 2008 - The Top 25 (Page 25) Housing Giants - May 23, 2008 - The Top 25 (Page 26) Housing Giants - May 23, 2008 - The Top 25 (Page 27) Housing Giants - May 23, 2008 - The Top 25 (Page 28) Housing Giants - May 23, 2008 - The Top 25 (Page 29) Housing Giants - May 23, 2008 - The Top 25 (Page 30) Housing Giants - May 23, 2008 - The Top 25 (Page 31) Housing Giants - May 23, 2008 - The Top 25 (Page 32) Housing Giants - May 23, 2008 - The Top 25 (Page Cover4)
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