Housing Giants - June 10, 2008 - (Page 21) Steve Wall explains how personalization of homes works in a production environment. about the custom aspects of home building. He refers to a local fast-food hamburger chain called Whataburger, which offers to cook a hamburger in any of 30,000 variations, depending on what the customer wants. “That’s really what we’re doing, and we want to do it in a production environment so we can deliver the value,” he says. “Anyone can make a 100 percent custom home. There’s nothing innovative about that. It’s taking those things in conflict — and that is efficiency and production on one hand and customization on the other — and being www.Housinggiants.com 6.10.08.Housing giants 21 http://www.whataburger.com/ http://www.housinggiants.com
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