Housing Giants - June 10, 2008 - (Page 23)

All of those changes were done after the washroom or mudroom off the garage, contract and were priced based on a maybe they’re a big wine connoisseur and simple square-foot basis. want a wine room. You can do those things This process between contract and final at our price point. And that’s the big blueprint approval is broken down into difference maker. It’s something they distinct steps, with each moment of the didn’t think or didn’t realize they could do process tracked. Ideally, Wall Homes will at this price point.” be able to get that redesign process down to approximately three weeks, which is Freedom and accountability about the same time it takes for permitting. There is, in addition to delivering what the Along the way, the salesperson manages buyer wants, another positive to this the process, making sure the customers business model. The whole structure of — Champ and his family — get exactly Wall Homes is decentralized, with only 41 what they want. people in the corporate office serving 33 According to McClure, the hand-holding and managetHe ceo’s PHilosoPHy ment that goes on during this Steve Wall discusses his management philosophy that centers period also leads to lower around freedom and accountability. cancellation rates than industry standards. “The buyer feels more invested in the process of the home than if I write you my check and you’re going to build the house you’re going to sell to me,” he says. “I’m in the middle of this, and I’m emotionally invested in how my house is going to look.” Wall extrapolates further: “That’s the benefit of doing it because you do it the way it suits the buyer. If they want a www.Housinggiants.com 6.10.08.Housing giants 23 http://www.housinggiants.com

Table of Contents Feed for the Digital Edition of Housing Giants - June 10, 2008

Housing Giants - June 10, 2008 Contents Viewpoint News & Moves Market CEO of the Year

Housing Giants - June 10, 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.