Housing Giants - July 10, 2008 - (Page 28)

f e at u r e executives tailor their reports to their needs. craig Thomas explains the ‘flash’ report he analyzes at epcon communities. to our banks sooner. We were able to react sooner based upon understanding the financial metrics,” says Cave. GATHerING ANd ANAlyzING dATA From an upper management’s perspective, it can be hard to track every minute detail of a company’s operations. At many organizations, these reports are compiled from the individual departments and from external sources, then channeled into executive summaries that give overall insight without getting bogged down on too many details. Craig Thomas, vice president of development and construction for Epcon Communities, looks at daily and weekly reports along with a monthly “flash report.” That key monthly report is printed on one legal sized paper and, through graphs and color codes, shows in each community what is under contract, what is under construction and the costs and other financial information. “I can see which communities are lagging, which are hitting the target, and it breaks down financial information by cost code summaries. It gives me a colorful and graphical depiction where I can see it all in one place,” says Thomas. At Epcon, production reports are generated by superintendents at each site who send it in to a central clerical administrator who consolidates the information, reviews it with the director of construction, then updates it on the company’s server. The sales department generates its own reports that go through the same process before being injected into the system. The data is organized and compiled between Friday and Monday, and on Wednesday it is used in 28 HOUSING GIANTS.7.10.08 www.HOUSINGGIANTS.cOm http://www.epconcommunities.com/ http://www.housinggiants.com

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Housing Giants - July 10, 2008

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