Housing Giants - August 25, 2008 - (Page 14) workforce By Henry Cisneros, CityView THe Case To aCCommodaTe THe LaTino markeT Latinos value homeownership, and their population is only going up. Have you positioned your company to use this opportunity? The currenT housing markeT has prompted U.S. home builders across the nation to look to the rapidly growing Latino population as an expansion to their traditional home buyer market. The growth of the Latino market will increase business for those home builders poised to respond to the demand. More than 2 million Latino families will enter the housing market by 2010. The growth and size of this population will drive the new home market for years to come. Beyond affordability, the demands from the Latino housing market requires all types of new housing: single-family and multifamily; rental and purchased homes; urban and suburban; workforce and upscale. The Latino population in the United States is growing rapidly via both immigration and the birth of new family members. Home builders must also consider that this new home construction is no longer confined to one area of the country. Latino families are settling in large numbers within established Latino communities in coastal cities and border regions, the north and the south, as well as in interior cities and rural areas, which are experiencing relatively recent Latino expansion. Are you prepared to respond to the dynamic Latino market? 14 housing gianTs.8.25.08 www.housinggianTs.com http://www.cityview.com/ http://www.housinggiants.com
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