Housing Giants - August 25, 2008 - (Page 16) workforce An OppOrtunity tO GrOw intO new MArkets New arrivals will most commonly enter through states like California, Texas and Florida; however, from there families migrate north, south, east and west. Latino populations are flourishing beyond the traditional southwest into places such as Atlanta; Charlotte, N.C.; Boston; and Little Rock, Ark. These emerging markets are also experiencing a greater demand FAst FAct: More than 2 million Latino families will enter the housing market by 2010. population, will make those communities more attractive. Latinos are hardworking families who see homeownership as the path to the middle class to live-out out their American dream. Latino homeownership is vital for strong communities and vibrant cities. Home builders, you are a key part of the solution to respond to this market demand. It makes sense to care about the Latino market if you want your business to grow. HG for housing. As a home builder, responding to the needs of the Latino home buyer can grow your business into these new areas. Home builders must understand that reaching the Latino market is much more than producing Spanish-language marketing materials or hiring Spanishspeaking sales representatives. Consider developing strategies that offer solutions to support the unique homeownership challenges Latinos face. Neighborhoods and home designs, which embrace the strong family values within the Latino Henry Cisneros is the chairman of CityView, a real-estate investment firm and developer that specializes in workforce housing. He served as the Secretary of the U.S. Department of Housing and Urban Development and was also a four-term mayor of San Antonio. 16 HOusinG GiAnts.8.25.08 www.HOusinGGiAnts.cOM http://www.cityview.com/ http://www.hud.gov/ http://www.hud.gov/ http://www.housinggiants.com
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