Housing Giants - September 10, 2008 - (Page 23) A new home is A collection of thousands nition By Bill Lurz, Senior Editor of products and material components. Producing quality homes at competitive prices is a daunting task, because virtually every one of those products reaches the building site through a different supply chain, many with multiple steps in the distribution process. Houston-based giant David Weekley Homes (No. 19 in Professional Builder’s Giant 400, with $1.3 billion in 2007 housing revenues) has come up with a unique approach to motivating distributors: an awards program that identifies manufacturers who manage their supply chains to make raving fans of the customers who matter most to Weekley: the builder’s employees. Weekley calls it “channel alignment.” “The cornerstone of this is a quarterly survey of all 1,000 of our team members,” explains Bill Justus, Weekley’s vice president of supply chain services, who came up with the idea in www.housinggiAnts.com 9.10.08.housing giAnts 23 http://www.davidweekleyhomes.com http://www.davidweekleyhomes.com http://www.housingzone.com/probuilder/index.asp?layout=giants http://www.housingzone.com/probuilder/index.asp?layout=giants http://www.Housinggiants.com
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