Housing Giants - September 24, 2008 - (Page 5) conTEnTS 10 14 20 9.24.08 S TA F F Editorial Director Paul Deffenbaugh, 630/288-8190 paul.deffenbaugh@reedbusiness.com Assistant Managing Editor Sara Zailskas, 630/288-8197 sara.zailskas@reedbusiness.com Senior Editors Bill Lurz, 941/371-4804 bill.lurz@reedbusiness.com Mark Jarasek, 630/288-8171 mark.jarasek@reedbusiness.com Felicia Oliver, 630/288-8483 felicia.oliver@reedbusiness.com "It won’t be the largest builders who find the new products that will work when the market comes back." — Martin Freedland, p. 20 FEATURE Contributing Editors John Burns, Rick Heaston, Michael Kahn, Michael Dickens Editorial Assistant Jennifer Powell, 630/288-8297 jennifer.powell@reedbusiness.com Production Editor Kristin Foster, 630/288-8167 kristin.foster@reedbusiness.com Creative Director Bill Patton, 630/288-8050 bpatton@reedbusiness.com Art Director Paula Girshman, 630/288-8560 paula.girshman@reedbusiness.com Circulation Manager Angela Tanner, 800/446-6551 subsmail@reedbusiness.com 20 bAndwAgon EFFEcT | Bill Lurz Too Late? When builders produce the same product lines, the late-to-market effect kicks in — and profits disappear. dEPARTMEnTS Vice President, Residential Construction Group Julian Francis, 630/288-8826 julian.francis@reedbusiness.com Publisher Tony Mancini, 610/205-1180 armancini@reedbusiness.com Director of Finance Bruce Ksiazek, 630/288-8120 bksiazek@reedbusiness.com Research Director Barbara Allelujka, 630/288-8175 barbara.allelujka@reedbusiness.com Editorial & Publishing Office Reed Residential Group 2000 Clearwater Drive, Oak Brook, IL 60523 Telephone: 630/288-8000; Fax: 630/288-8145 Letters to the Editor: Housing Giants, 2000 Clearwater Drive, Oak Brook, IL 60523; fax 630/2888145; e-mail: paul.deffenbaugh@reedbusiness. com. Include daytime phone number. Letters are subject to editing. Housing Giants copyright 2008 7 10 14 v i E w P o i n T | Bill Lurz Why your salespeople need to understand and educate home buyers on the government’s takeover of Freddie Mac and Fannie Mae n E w S & M o v E S | Jennifer Powell News on the people and events that shape our industry P R o c E S S | Michael Dickens Stop Cracks in Post-Tension Slab Foundations Michael offers tips to spot the problems and solve them. Reed Business Information Tad Smith: Chief Executive Officer Jeff Greisch: President, Chicago Division Custom Reprint, Electronic and Content Licensing use, contact Angie Van Gorder 717/399-1900, x176, angie.vangorder@theygsgroup.com Are you signed up for Housing Giants? Go to www.getfreemag.com/gia and answer YES to the digital question. http://www.getfreemag.com/gia
Table of Contents Feed for the Digital Edition of Housing Giants - September 24, 2008 Housing Giants - September 24, 2008 Contents Viewpoint News & Moves Process Bandwagon Effect Housing Giants - September 24, 2008 Housing Giants - September 24, 2008 - Housing Giants - September 24, 2008 (Page Cover1) Housing Giants - September 24, 2008 - Housing Giants - September 24, 2008 (Page Cover2) Housing Giants - September 24, 2008 - Housing Giants - September 24, 2008 (Page 3) Housing Giants - September 24, 2008 - Housing Giants - September 24, 2008 (Page 4) Housing Giants - September 24, 2008 - Contents (Page 5) Housing Giants - September 24, 2008 - Contents (Page 6) Housing Giants - September 24, 2008 - Viewpoint (Page 7) Housing Giants - September 24, 2008 - Viewpoint (Page 8) Housing Giants - September 24, 2008 - Viewpoint (Page 9) Housing Giants - September 24, 2008 - News & Moves (Page 10) Housing Giants - September 24, 2008 - News & Moves (Page 11) Housing Giants - September 24, 2008 - News & Moves (Page 12) Housing Giants - September 24, 2008 - News & Moves (Page 13) Housing Giants - September 24, 2008 - Process (Page 14) Housing Giants - September 24, 2008 - Process (Page 15) Housing Giants - September 24, 2008 - Process (Page 16) Housing Giants - September 24, 2008 - Process (Page 17) Housing Giants - September 24, 2008 - Process (Page 18) Housing Giants - September 24, 2008 - Process (Page 19) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 20) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 21) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 22) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 23) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 24) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 25) Housing Giants - September 24, 2008 - Bandwagon Effect (Page 26) Housing Giants - September 24, 2008 - Bandwagon Effect (Page Cover4)
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