Housing Giants - October 10, 2008 - (Page 21) Homes leadership team has its eyes set on Atlanta. They shared with Bill Lurz the thinking behind the plan. Hear co-ceo Dave Hanrahan describe how the company will seize the market. Listen to co-ceo alan weiner detail why building a brand in atlanta is the right move. in tHeir own worDs The Arthur Rutenberg corporation on the basis of charging for services that enable small businesses to grow on equal footing with big ones. “Art has always thought franchising is a great template for partnering with people who have local market knowledge,” says Hanrahan, “and housing is a local business. Financing and land are not something we bring to the table. What we provide are information systems, design, advertising, sales support and brand recognition.” The move beyond Florida’s borders will test Art’s concept as never before. “We made the decision to change our growth strategy two months ago,” says Hanrahan. “Before, our goal was always to fill up Florida with franchises, but now we’ve decided to open franchise sales in other states. We’re going to jump over the rural areas of Georgia that border Florida and head right for Atlanta, Charlotte and the resort markets in the Carolinas. They don’t have the tremendous surplus of standing inventory we now see in Florida.” How tHey DiviDe tHe workLoaD Weiner is responsible for all financial and legal aspects of the company and also oversees franchise sales, while Hanrahan www.Housinggiants.com 10.10.08.Housing giants 21 http://www.housinggiants.com
Table of Contents Feed for the Digital Edition of Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 Contents Viewpoint News & Moves Market CEO Spotlight Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover1) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover2) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 3) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 4) Housing Giants - October 10, 2008 - Contents (Page 5) Housing Giants - October 10, 2008 - Contents (Page 6) Housing Giants - October 10, 2008 - Viewpoint (Page 7) Housing Giants - October 10, 2008 - Viewpoint (Page 8) Housing Giants - October 10, 2008 - Viewpoint (Page 9) Housing Giants - October 10, 2008 - News & Moves (Page 10) Housing Giants - October 10, 2008 - News & Moves (Page 11) Housing Giants - October 10, 2008 - News & Moves (Page 12) Housing Giants - October 10, 2008 - News & Moves (Page 13) Housing Giants - October 10, 2008 - News & Moves (Page 14) Housing Giants - October 10, 2008 - Market (Page 15) Housing Giants - October 10, 2008 - Market (Page 16) Housing Giants - October 10, 2008 - Market (Page 17) Housing Giants - October 10, 2008 - CEO Spotlight (Page 18) Housing Giants - October 10, 2008 - CEO Spotlight (Page 19) Housing Giants - October 10, 2008 - CEO Spotlight (Page 20) Housing Giants - October 10, 2008 - CEO Spotlight (Page 21) Housing Giants - October 10, 2008 - CEO Spotlight (Page 22) Housing Giants - October 10, 2008 - CEO Spotlight (Page 23) Housing Giants - October 10, 2008 - CEO Spotlight (Page 24) Housing Giants - October 10, 2008 - CEO Spotlight (Page 25) Housing Giants - October 10, 2008 - CEO Spotlight (Page 26) Housing Giants - October 10, 2008 - CEO Spotlight (Page 27)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.