Housing Giants - October 10, 2008 - (Page 22) supervises all the franchise support operations — which is the bulk of what ARH’s 65 corporate employees do in Clearwater to benefit the franchises scattered all over Florida. “When you follow in the footsteps of a guy like Art, it’s a big enough job for two,” Weiner reasons. “The fortunate thing is that we still have Art here to provide guidance.” While each has areas of specialization, the two CEOs are both involved in everything, Hanrahan says. “We trust and support each other.” Weiner is leading the franchise sales effort, both inside Florida and in Atlanta and Charlotte, which involves a significant challenge. “We have to find builders in those markets for whom an ARH franchise makes sense, for them and us,” he says. “We have a model home-based marketing approach. Atlanta has models, especially at our luxury price point. And it’s a market dominated by small custom builders, so it’s a natural for us. We’ll bring them design leadership, powerful marketing and a level of systems sophistication no small builder can match on its own. The question is, can the builder leverage our model presentation to generate enough of a return to justify the investment? “We’re confident we can find the right builders, but the assessment process is two-sided,” Weiner says. “We don’t ‘sell’ franchises, we award them. We have to find franchisees capable of maximizing the impact of our team in Clearwater as we build our brand in Atlanta and Arthur Rutenberg Homes’ Models: Jacaranda V, Riviera Dunes, Palmetto, Fla.; Bellagio II, Lakewood Ranch, Bradenton, Fla.; Terracina, Legends Bay at IMG Academies, Braden 22 HOUSING GIANTS.10.10.08 www.HOUSINGGIANTS.cOm http://www.housinggiants.com
Table of Contents Feed for the Digital Edition of Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 Contents Viewpoint News & Moves Market CEO Spotlight Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover1) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover2) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 3) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 4) Housing Giants - October 10, 2008 - Contents (Page 5) Housing Giants - October 10, 2008 - Contents (Page 6) Housing Giants - October 10, 2008 - Viewpoint (Page 7) Housing Giants - October 10, 2008 - Viewpoint (Page 8) Housing Giants - October 10, 2008 - Viewpoint (Page 9) Housing Giants - October 10, 2008 - News & Moves (Page 10) Housing Giants - October 10, 2008 - News & Moves (Page 11) Housing Giants - October 10, 2008 - News & Moves (Page 12) Housing Giants - October 10, 2008 - News & Moves (Page 13) Housing Giants - October 10, 2008 - News & Moves (Page 14) Housing Giants - October 10, 2008 - Market (Page 15) Housing Giants - October 10, 2008 - Market (Page 16) Housing Giants - October 10, 2008 - Market (Page 17) Housing Giants - October 10, 2008 - CEO Spotlight (Page 18) Housing Giants - October 10, 2008 - CEO Spotlight (Page 19) Housing Giants - October 10, 2008 - CEO Spotlight (Page 20) Housing Giants - October 10, 2008 - CEO Spotlight (Page 21) Housing Giants - October 10, 2008 - CEO Spotlight (Page 22) Housing Giants - October 10, 2008 - CEO Spotlight (Page 23) Housing Giants - October 10, 2008 - CEO Spotlight (Page 24) Housing Giants - October 10, 2008 - CEO Spotlight (Page 25) Housing Giants - October 10, 2008 - CEO Spotlight (Page 26) Housing Giants - October 10, 2008 - CEO Spotlight (Page 27)
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