Housing Giants - October 10, 2008 - (Page 23) Charlotte. Fortunately, there are a lot of good builders in both markets.” Meanwhile, Hanrahan is handling the daunting task of adapting ARH’s franchise support to the new markets and the new realities faced by existing franchises in Florida. “Business is tough,” he says. “But one of our franchises is absolutely better than going it alone. We have resources no small custom builder could ever afford alone, and our brand is valuable, especially now.” When times are tough, there’s a flight to value in the marketplace, Hanrahan maintains. “No one knows how low the next house price will have to be to get a sale.” Hanrahan is making significant changes to Rutenberg’s software “no one knows how low the next house price will have to be to get a sale.”--David Hanrahan systems and supervising creation of an entire portfolio of new house plans geared to Georgia and Carolinas. “We have to establish ourselves as design leaders there, in the same way we now hold that position in Florida. We can’t sell Florida houses in Atlanta, but we’ve learned that our brand is already strong there. Enough Atlantans visit Florida, especially vacationing in the Panhandle, that a lot of people have seen our models and know our brand.” How it works Rutenberg’s upfront franchise fee is $32,000. Then, over the first 24 months of operation, a new franchisee pays another $2,000 a month, plus the regular royalty of 3.15 percent of the home price, ton, Fla.; Biscayne III, Hawk Island, Bradenton, Fla. www.Housinggiants.com 10.10.08.Housing giants 23 http://www.housinggiants.com
Table of Contents Feed for the Digital Edition of Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 Contents Viewpoint News & Moves Market CEO Spotlight Housing Giants - October 10, 2008 Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover1) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page Cover2) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 3) Housing Giants - October 10, 2008 - Housing Giants - October 10, 2008 (Page 4) Housing Giants - October 10, 2008 - Contents (Page 5) Housing Giants - October 10, 2008 - Contents (Page 6) Housing Giants - October 10, 2008 - Viewpoint (Page 7) Housing Giants - October 10, 2008 - Viewpoint (Page 8) Housing Giants - October 10, 2008 - Viewpoint (Page 9) Housing Giants - October 10, 2008 - News & Moves (Page 10) Housing Giants - October 10, 2008 - News & Moves (Page 11) Housing Giants - October 10, 2008 - News & Moves (Page 12) Housing Giants - October 10, 2008 - News & Moves (Page 13) Housing Giants - October 10, 2008 - News & Moves (Page 14) Housing Giants - October 10, 2008 - Market (Page 15) Housing Giants - October 10, 2008 - Market (Page 16) Housing Giants - October 10, 2008 - Market (Page 17) Housing Giants - October 10, 2008 - CEO Spotlight (Page 18) Housing Giants - October 10, 2008 - CEO Spotlight (Page 19) Housing Giants - October 10, 2008 - CEO Spotlight (Page 20) Housing Giants - October 10, 2008 - CEO Spotlight (Page 21) Housing Giants - October 10, 2008 - CEO Spotlight (Page 22) Housing Giants - October 10, 2008 - CEO Spotlight (Page 23) Housing Giants - October 10, 2008 - CEO Spotlight (Page 24) Housing Giants - October 10, 2008 - CEO Spotlight (Page 25) Housing Giants - October 10, 2008 - CEO Spotlight (Page 26) Housing Giants - October 10, 2008 - CEO Spotlight (Page 27)
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