Housing Giants - November 10, 2008 - (Page 24) f e at u r e Home buyers flocked to Blandford Homes’ Mountain Bridge community in North Mesa, Ariz., in May. One of the homes for sale: Residence 12. culture that puts fairness front and center. “I was raised to treat people the way you want to be treated,” Blandford says. “It offends me greatly when I feel we haven’t done something right by the customer.” Today, customer surveys show that 100 percent of Blandford’s home buyers are willing to make referrals. In fact, nearly all of its sales come from repeat and referred buyers, which is an incredible boon at a time when every builder is looking to get the most out of its limited marketing dollars. NOT TOO mUcH, NOT TOO lITTle Another factor contributing to Blandford Home’s current success is its steady, planned growth. As Blandford’s business grew during the 1980s and 1990s, the company was building about 600 homes a year. Though the big numbers were appealing, Blandford didn’t like where the company was going in terms of quality construction and service. Customeroriented superintendents and salespeople were hard to find, which was leading to greater customer dissatisfaction. So he made a conscious decision in 1994 to downsize the operation, limiting annual production to 450 homes. “If we can’t sell it right and maintain it right, we’ll have little success making home buyers happy,” he explains. This strategy has paid off for Blandford 24 HOUSING GIANTS 11.10.08 www.HOUSINGGIANTS.cOm http://www.housinggiants.com
Table of Contents Feed for the Digital Edition of Housing Giants - November 10, 2008 Housing Giants - November 10, 2008 Contents Viewpoint News & Moves Tech M&A Takeaways Housing Giants - November 10, 2008 Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page Cover1) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page Cover2) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page 3) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page 4) Housing Giants - November 10, 2008 - Contents (Page 5) Housing Giants - November 10, 2008 - Contents (Page 6) Housing Giants - November 10, 2008 - Viewpoint (Page 7) Housing Giants - November 10, 2008 - Viewpoint (Page 8) Housing Giants - November 10, 2008 - Viewpoint (Page 9) Housing Giants - November 10, 2008 - News & Moves (Page 10) Housing Giants - November 10, 2008 - News & Moves (Page 11) Housing Giants - November 10, 2008 - News & Moves (Page 12) Housing Giants - November 10, 2008 - News & Moves (Page 13) Housing Giants - November 10, 2008 - Tech (Page 14) Housing Giants - November 10, 2008 - Tech (Page 15) Housing Giants - November 10, 2008 - Tech (Page 16) Housing Giants - November 10, 2008 - Tech (Page 17) Housing Giants - November 10, 2008 - M&A (Page 18) Housing Giants - November 10, 2008 - M&A (Page 19) Housing Giants - November 10, 2008 - M&A (Page 20) Housing Giants - November 10, 2008 - M&A (Page 21) Housing Giants - November 10, 2008 - Takeaways (Page 22) Housing Giants - November 10, 2008 - Takeaways (Page 23) Housing Giants - November 10, 2008 - Takeaways (Page 24) Housing Giants - November 10, 2008 - Takeaways (Page 25) Housing Giants - November 10, 2008 - Takeaways (Page 26) Housing Giants - November 10, 2008 - Takeaways (Page 27) Housing Giants - November 10, 2008 - Takeaways (Page 28) Housing Giants - November 10, 2008 - Takeaways (Page 29) Housing Giants - November 10, 2008 - Takeaways (Page 30) Housing Giants - November 10, 2008 - Takeaways (Page 31) Housing Giants - November 10, 2008 - Takeaways (Page 32)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.