Housing Giants - November 10, 2008 - (Page 31) Buyers choosing the Regence model at Sun City Anthem at Merrill Ranch by Del Webb in Florence, Ariz., also get the perks of organized activities, plenty of gathering places and outdoor events. Such amenities have helped Pulte’s sales during the downtown. incentives, mortgage terms, etc. “Good salespeople understand what is needed to put together the best deal for each buyer,” Blake says. To promote the value of its neighborhoods, Pulte has put a greater emphasis on marketing, including newer forms of media, such as Internet and text messaging. With competition for home buyers increasingly fierce, builders must get more creative and targeted with their marketing messages, Blake says. “Getting to consumers has never been more confusing,” she says. “You need expert help getting your message to different consumer groups. Who would have thought we’d be sending instant messages to consumers and engaging in social networking?” Pulte’s amenities-laden development and its marketing approach are paying off. Says Blake: “In the last year and a half, we have found how important it is to focus on good marketing and targeted advertising. … If you’re going to gain market share, you have to market well.” HG www.Housinggiants.com 11.10.08 Housing giants 31 http://www.housinggiants.com
Table of Contents Feed for the Digital Edition of Housing Giants - November 10, 2008 Housing Giants - November 10, 2008 Contents Viewpoint News & Moves Tech M&A Takeaways Housing Giants - November 10, 2008 Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page Cover1) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page Cover2) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page 3) Housing Giants - November 10, 2008 - Housing Giants - November 10, 2008 (Page 4) Housing Giants - November 10, 2008 - Contents (Page 5) Housing Giants - November 10, 2008 - Contents (Page 6) Housing Giants - November 10, 2008 - Viewpoint (Page 7) Housing Giants - November 10, 2008 - Viewpoint (Page 8) Housing Giants - November 10, 2008 - Viewpoint (Page 9) Housing Giants - November 10, 2008 - News & Moves (Page 10) Housing Giants - November 10, 2008 - News & Moves (Page 11) Housing Giants - November 10, 2008 - News & Moves (Page 12) Housing Giants - November 10, 2008 - News & Moves (Page 13) Housing Giants - November 10, 2008 - Tech (Page 14) Housing Giants - November 10, 2008 - Tech (Page 15) Housing Giants - November 10, 2008 - Tech (Page 16) Housing Giants - November 10, 2008 - Tech (Page 17) Housing Giants - November 10, 2008 - M&A (Page 18) Housing Giants - November 10, 2008 - M&A (Page 19) Housing Giants - November 10, 2008 - M&A (Page 20) Housing Giants - November 10, 2008 - M&A (Page 21) Housing Giants - November 10, 2008 - Takeaways (Page 22) Housing Giants - November 10, 2008 - Takeaways (Page 23) Housing Giants - November 10, 2008 - Takeaways (Page 24) Housing Giants - November 10, 2008 - Takeaways (Page 25) Housing Giants - November 10, 2008 - Takeaways (Page 26) Housing Giants - November 10, 2008 - Takeaways (Page 27) Housing Giants - November 10, 2008 - Takeaways (Page 28) Housing Giants - November 10, 2008 - Takeaways (Page 29) Housing Giants - November 10, 2008 - Takeaways (Page 30) Housing Giants - November 10, 2008 - Takeaways (Page 31) Housing Giants - November 10, 2008 - Takeaways (Page 32)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.