Housing Giants - December 10, 2008 - (Page 26) f e at u r e THe STATS buyers can access day or night. The program contains more than 50,000 options, predefined and prepriced so that the buyer only has to point and click. Over the years, Keystone has refined the program, adding photos or drawings of nearly every option. “From our standpoint, it’s convenient because we don’t have to spend the time going through and pricing everything,” says Rutt. “From the [buyer’s] standpoint, it’s huge because they don’t have to pay for something they don’t want.” Homes are warranted for 20 years against structural defects in materials or workmanship that significantly affect the load-bearing portion of the house. Keystone’s building practices include 2by-6 exterior walls, jack studs that offer better support for headers and wood cross-bracing, which is stronger than metal and reduces the likelihood of noisy floors. These efforts have paid off in a high level of customer satisfaction. According to an independent, third-party agency, 88 percent of Keystone buyers would 2007 Closings: recommend the Type … SFD, SFA, R company to friends Units … 315 or family members. 2007 Revenues: Keystone will Housing … $95.9 million match, dollar for dollar, donations Operations: made to charitable Maryland, Pennsylvania organizations by clients or Strategy: Brand marketing; buyer employees. But financing options; and Rutt’s passion is expansion into Maryland something much and its rental market. bigger: Hope International, a microfinance organization he started 11 years ago. “I’m excited about how our company’s been able to influence so many people by giving out small loans,” he says. “More than that, I’m excited about the future and what we can do by joining other builders together.” HG Keystone Custom Homes GIANT 400 rank: 201 26 HOUSING GIANTS.12.10.08 www.HOUSINGGIANTS.cOm http://www.probuilder.com/giant400 http://www.hopeinternational.org http://www.hopeinternational.org http://www.housinggiants.com
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