Housing Giants - March 15, 2009 - (Page 6) KAHN It’s not protecting the downstairs bedroom. properly values the house for a quick sale within the new house construction period. That way the existing house is sold and ready to close when the new house is completed. Ideally, the broker should be the one who guarantees the sale; it ensures that they’re motivated to sell the home quickly. Work only with brokers who have the financial wherewithal to buy the existing home if it’s not sold when the new home is complete. Also, it’s very important that the broker is on your team; they need to be able to explain the program effectively (i.e. “You may not get all you want from the sale of your home but you’re getting a great deal on the new one”). If it isn’t sold quickly, you either priced it incorrectly or somebody wasn’t paying attention. ©2009 Siemens Energy & Automation, Inc. It’s protecting their little boy’s room. 6. REVISIT YOUR PRODUCT OFFERINGS AND STANDARD FEATURES! To really get out of the box, don’t think that sales and marketing ends in the sales office. It’s about the product too; does it still work for today’s buyer? If your competition includes resales and foreclosures, it may just be all about price. Are your specs too high? Are the homes too big? Do you really need granite countertops as a standard feature? What’s wrong with vinyl flooring? Don’t leave any stone unturned; get the price down! These are just a few ideas. Examine your own business and come up with your own. They may seem crazy or absurd at first but after studying them they might just help you stay in the game until the market stabilizes once again — and it will! HG Watch the Whole House Safety video Download a pdf of our brochure Whole house safety Electrical fires can start in any room of the house. Something as insignifi cant as a nail, meant to hang a family picture can damage a wire’s insulation just enough to start a fire. That’s why Siemens new Combination-Type Arc Fault Circuit Interrupters detect and prevent arc-faults for every room in the house, and more importantly everyone in the house. Siemens Whole House Safety includes AFCI, GFCI, Surge Protection and Load Centers. Click here to order your free Whole House Safety Kit. 1-800-964-4114 • ref. code AFCIHG • www.sea.siemens.com/wholehousesafety Michael P. Kahn is president of Michael P. Kahn & Associates, a financial advisory firm specializing in housing industry mergers, acquisitions and capital formation. Answers for infrastructure. 06 03.15.09 HOUSING GIANTS www.HousingGiants.com mms://winmedia.sea.siemens.com/Siemens_AFCI_Master_Web.wmv http://www2.sea.siemens.com/NR/rdonlyres/27390A2A-57CE-4084-B4B9-8ED238AA87E9/0/SIEPocketGuide_resized.pdf http://www.sea.siemens.com/afci http://www2.sea.siemens.com/Products/Residential-Electrical/AFCI/whole-shouse-safety-kit-order-form.htm http://www.mpka.com/Home.aspx http://www.sea.siemens.com/wholehousesafety http://www.sea.siemens.com/wholehousesafety http://www.HousingGiants.com
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