Housing Giants - April 1, 2009 - (Page 2) CONTENTS 04.01.09 03 06 FEATURE CEO SPOTLIGHT Fighter for the Little Guy Bill Lurz 09 03 DEPARTMENTS v I E w P O I N T Bill Lurz Is the NVR Model the Way to Go? Evidence from Bradenton, Fla.-based Neal Communities suggests it’s not the only winning strategy, Bill reports. Buz Hoffman’s strategy has always been to focus on first-time buyers, and he became land light before the crash — essential to Lakewood Homes’ survival. Follow Housing Giants on Twitter to find out what we’re working on and other news. Go to www.twitter.com/housinggiants.com 04 NEwS & MOvES Bill Lurz and Jennifer Powell At Ply Gem Windows, we view things from your perspective. We see our windows as more than just products; we see them as opportunities to build your success. And that’s exactly why we’ve taken our entire portfolio of brands, brands that you know and trust like MW Windows, CertainTeed, Patriot Windows, and Alenco Windows, and given them a new name – Ply Gem Windows. With this one name comes a lot of distinct advantages, like one-stop access to a variety of window materials and styles for all of your design needs. Plus, with our national manufacturing and distribution network, industry leading warranties, and exceptional customer service and support, you’ll get the right window for every project and every budget. To learn how Ply Gem Windows can help you build your business, visit www.plygemwindows.com. California Tax Credit Spikes Sales $10,000 + $8,000 = Happy Home Buyers in California. 06 P R O C E S S Michael Dickens Prevent Water Intrusion in Brick Veneer Learn how to keep brick veneer as dry as it can be. Staff STAFF Editorial Director Paul Deffenbaugh, 630/288-8190 paul.deffenbaugh@reedbusiness.com Assistant Managing Editor Sara Zailskas, 630/288-8197 sara.zailskas@reedbusiness.com Senior Editors Bill Lurz, 941/371-4804 bill.lurz@reedbusiness.com Mark Jarasek, 630/288-8171 mark.jarasek@reedbusiness.com Felicia Oliver, 630/288-8483 felicia.oliver@reedbusiness.com Editorial Assistant Jennifer Powell, 630/288-8297 jennifer.powell@reedbusiness.com Creative Director Bill Patton, 630/288-8050 bpatton@reedbusiness.com Senior Art Director Paula Girshman, 630/288-8560 paula.girshman@reedbusiness.com Circulation Manager Angela Tanner, 800/446-6551 subsmail@reedbusiness.com Publisher Tony Mancini, 610/205-1180 armancini@reedbusiness.com Director, Construction Media Dean Horowitz, 630/288-8180 dhorowitz@reedbusiness.com Director of Finance Bruce Ksiazek, 630/288-8120 bksiazek@reedbusiness.com Research Director Barbara Allelujka, 630/288-8175 barbara.allelujka@reedbusiness.com Editorial & Publishing Office Reed Residential Group 2000 Clearwater Drive, Oak Brook, IL 60523 Telephone: 630/288-8000; Fax: 630/288-8145 Letters to the Editor: Housing Giants, 2000 Clearwater Drive, Oak Brook, IL 60523; fax 630/288-8145; e-mail: paul.deffenbaugh@reedbusiness.com. Include daytime phone number. Letters are subject to editing. Housing Giants copyright 2008 Reed Business Information Tad Smith: Chief Executive Officer Jeff Greisch: President, Chicago Division Custom Reprint, Electronic and Content Licensing use, contact Angie Van Gorder 717/399-1900, x176, angie.vangorder@ theygsgroup.com Contributing Editors John Burns, Rick Heaston, Michael Kahn, Michael Dickens http://www.plygemwindows.com/ http://www.twitter.com/housinggiants.com http://www.plygemwindows.com http://www.plygemwindows.com/ http://www.plygem.com/
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.