PGA 2009 Merchadise Show Planner - (Page 5) Special Events Indoor Demo Day at the Equipment Test Center (ETC) The country’s largest indoor golf range at the equipment test center features hands-on testing of the newest equipment and the latest advances in technology and design from leading golf manufacturers. This massive indoor golf range includes 49 hitting bays, a putting green and the PGA Short Game Challenge Area (open to PGA Professionals only). PGA Equipment Forum A specially crafted stage provides attendees with an “inside look” at the business of golf presented by a full body of professionals at the local, national and international level. Program topics are designed to showcase economic forums, industry initiatives, key learning’s on new equipment introductions, teaching best practices, merchandising ideas and much more. The PGA Equipment Forum provides the pulse point on the business of golf. NEW! Fashion Gallery Located in the apparel section of the show floor, this exciting new interactive space will showcase the latest golf fashion, style, colors, fabrics, design, performance and trends. An exclusive epicenter of fashion, accessories, art, literature and all that is “green” will surround a specially crafted area where apparel companies will have a dedicated platform to highlight their latest collections and brands. New Product Center 80% of attendees are looking for new products at the Show and here is where they will find them conveniently located in one place. The New Product Center is located in a high traffic area in the apparel section featuring fresh, new and innovative golf products. 2009 PGA Merchandise Show 5
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