Vision Expo East 2018 Education Brochure – Eyecare Professionals - 2

As the saying goes, patient in the
exam chair, customer after the
refraction. Learn how to not only
compete but stand out as a premier
provider of eyecare and eyewear.
Understand how your current and
potential patients make their decisions
on where to shop for everything from
healthcare to footwear. Position your
practice to get noticed and attract the
customers you want.
11B2	10 Solutions to Fix A Failing
Facebook Page
12B2	Climb Up The Rankings: An Intro
to Search Engine Optimization
21B2	How To Compete In a Digitally
Connected World
24B5	How To Market Your Practice
25B2	Know Your Digital Score - The
Secret to Attracting New Patients
42B2	The 5 Things You Must Do In
Marketing
44B2	 Learn To Digitally Dominate

NEW! SUPPORTING THE
PRACTICE EXPERIENCE

NEW! ATTRACT AND
RETAIN CUSTOMERS

EDUCATIONHighlights
Patient satisfaction and practice
success go hand-in-hand. This
series of courses will help you
learn innovative ways to grow your
business as well as techniques to
enhance the practice experience
and build patient loyalty.
SUPPORTED BY AN UNRESTRICTED
EDUCATIONAL GRANT FROM: VSP OPTICS
GROUP, EYEFINITY
12B3	The New Customer Experience:
Staying Relevant
21B1	
Creating a Culture of Trust
23B6	Creating a Practice Budget:
The Foundation for Financial
Success
32O1	Innovation, Technology and
The Patient Experience
33B4	Improving Quality Care
through Medical Optometry
34B2	 Building Sales Without Selling
43O2	Advanced Optics - Through the
Looking Glass

OWNER'S & MANAGER'S
ESSENTIALS PROGRAM
Reflecting today's biggest business challenges, this
seven-hour program for owners, managers and key
decision makers will focus on the business side
of optical, including strategies you need to grow
business. It will address six business-critical areas:
marketing your practice, growing and transitioning
your business, measuring financial success, building a
great team, competing in a digitally connected world,
and building the ultimate optical business.
SUPPORTED BY AN UNRESTRICTED EDUCATIONAL GRANT
FROM: ESSILOR
21B2	How to Compete in a Digitally-Connected World
22B5 	How to Measure Financial Success
23B5	How To Grow and Transition Your Practice
24B5 	How to Market Your Practice
25B5 	 How to Build a Great Staff

Designed for opticians, assistants and
technicians, this education series will
address key areas including eye disease,
pharmacology, history taking, and
refraction. These sessions not only expand
your knowledge, they increase the value
you bring to your patients and practice.
13O1 	Grand Rounds for Opticians and
Technicians
22O1 	How Dry Eye Disease Impacts Vision
and Refraction
25O2 	Eye Diseases That Opticians and
Technicians Should Know About
31A1	Ocular History Taking - The Ten Most
Important Pieces of Information You
Need to Provide Your Doctor
32A1	Screening for Diabetic Eye Diseases
- What Every Optician and Technician
Should Know
32O2	Clinical Ocular Concepts for Opticians,
Technicians and Ancillary Staff
33A1	The Optician's
and Technician's Role in Cataract
Surgery Co-Management
33O1	Basic Principles of Refraction for
Opticians and Technicians
34A1	This Is Your Eye - This Is Your Eye on
Drugs: Pharmacology for Opticians and
Techs
42O2	 How the Eye Works

The Retail Program will
deliver key strategies to
keep you competitive in
today's retail landscape.
These courses will help
the your business stand
out among the myriad
of eyecare and eyewear
options available to today's
customer.

RETAIL PROGRAM

NEW! CLINICAL CONCEPTS FOR
OPTICIANS AND TECHNICIANS

26B5	

22B4 	Must Have Eyewear
Trends for 2018
25B1 	Coordinating Special
Events and Trunk
Shows
26B1 	Design on a Dime -
Simple Changes That
Add Revenue and
WOW
31B4	Must Have Eyewear
Trends for 2018
31B5 	How To Achieve 50%+
Multiple Pair Sales!
32B1	Visual Merchandising
Tactics
33B2 	Optical Merchandising
Secrets: The New
Rules Of Optical
Retailing for 2018

How to Build the Ultimate Optical

SPECTACLE LENS EXPERT TRACK
This track is designed for ECPs with a baseline knowledge of
lenses. With more lenses, materials and designs than ever before,
customization offers endless opportunities to provide the most
optimized vision for every need. ODs, Opticians, and Technicians
will learn together how these new offerings can protect patients
from blue light, UV, and digital eye strain and assure the best
possible outcomes with doctor-driven prescribing and Opticianreinforced recommending.
SUPPORTED BY AN UNRESTRICTED EDUCATIONAL GRANT FROM: ESSILOR
23O1 	 ANSI-Z80.1-2015 What's New?
25O1 	Spectacle Lens Update: Everything You Need to Know
26O1 	 Matching Lens Technology to Patient Needs
31O1 	 Digital Eyestrain
32O2 	Clinical Ocular Concepts for Opticians, Technicians and Ancillary
Staff
34O1 	 Light Filtering Lenses
41O1 	 At Arm's Length - Near to Intermediate Solutions
43O1 	 Clinical Applications for Press on Optics

BUSINESS SOLUTIONS HIGHLIGHTS
What business issues keep you up at night? The Business Solutions Track is
designed to help you rest easy with more than 100 hours of education tied to
five key areas: Leadership; Customer Experience; Human Resources; Data; and
Profitability & Growth. Immerse yourself in this actionable, business-focused
content, and return home with solutions you can implement immediately.

11B2	10 Solutions to Fix A Failing
Facebook Page
11B3	The Power & Politics of
Disrupting Traditional Eye Care
12B2 	Climb Up The Rankings:
An Intro to Search Engine
Optimization
12B3	The New Customer Experience:
Staying Relevant
13B2	Building Your Financial
Foundation
21B1	
Creating A Culture of Trust
22B6	Building Loyalty with Millennials
23B4	Intro to Social Media Marketing
23B6	Creating a Practice Budget:
The Foundation for Financial
Success
24B4	Billing and Coding Case
Studies

24B6	DISC - The Science of
Communicating and
Connecting With People
25B4	Billing and Coding in Your
Practice
25B6 	Combatting Disruptive Forces
in Eyecare
26B3	Why Cash Matters:
Understanding Your Cash Flow
32B2 	10 Ways To Increase Profitability
32B6 	Preparing Your Practice for the
Changes in Medicare and All of
Healthcare - Will You Be Ready?
33B4 	Improving Quality Care Through
Medical Optometry
33B6	Surviving an Audit - A Common
Sense Approach to Make Sure
You Will

DISPENSING
ESSENTIALS
This diverse track covers core competencies
for Opticians and Technicians in four key areas:
clinical, technical, fashion and sales. The program
is also recommended as a staff cross-training
tool.
SUPPORTED BY AN UNRESTRICTED EDUCATIONAL
GRANT FROM: ESSILOR
11O2	Eyeglass Repair Hacks You Need to Know!
12O2 	Eyewear Fitting, Measuring and Adjusting
23O2	My Top Tips for Excellence in Dispensing
24O1 	Basic Dispensing Skills for the New Optician
31O3 	 Sight - The Story of Vision
33O1 	Basic Principles of Refraction for Opticians
and Technicians
34O2	Why Eyeglasses Fit Badly and What To Do
44O2	

About It
How the Eye Works

Be Prepared

REGISTER NOW BY CLICKING HERE!


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Table of Contents for the Digital Edition of Vision Expo East 2018 Education Brochure – Eyecare Professionals

Vision East Brochures 2018 - Non-OD Version
Table of Contents
Education Highlights
New! Opticon @ Vision Expo Exclusive $249 Package
Vision Expo Supporters
Dispensing Essentials
Spectacle Lens Expert Track
Travel And Education Discounts
Total Office Packages
Daily Grids
Fashion Highlights
Networking & Events
Education Pricing and Registration Form
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Table of Contents
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Education Highlights
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 3
Vision Expo East 2018 Education Brochure – Eyecare Professionals - New! Opticon @ Vision Expo Exclusive $249 Package
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 5
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 6
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 7
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Vision Expo Supporters
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Spectacle Lens Expert Track
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Total Office Packages
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Daily Grids
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 12
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 13
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 14
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 15
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Fashion Highlights
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 17
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Networking & Events
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 19
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 20
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 21
Vision Expo East 2018 Education Brochure – Eyecare Professionals - 22
Vision Expo East 2018 Education Brochure – Eyecare Professionals - Education Pricing and Registration Form
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