The Motivation Show Guide 2009 Exhibitor Prospectus - (Page 2) REACH THE BUYERS THAT COUNT… FACE-TO-FACE OVER 3 DAYS For three days each year, The Motivation Show puts you face-to-face with quality attendees unmatched by any other industry event! WHAT DO THEY BUY? Types of Incentive Programs Used (or plan to use): Dealer/Sales Incentives Consumer Promotions Employee Recognition/Awards Business/Corporate Gifts 3,751 3,376 4,573 4,657 OF BUYERS ARE 27% CEO’S Attendee Primary Business Activity (From 2008 registration records*) Manufacturer Retailer/Food/Lodging Service Financial/Insurance/Real Estate Medical/Pharmaceutical/Healthcare Media/Publishing/Internet Transportation/Communications/Utilities Services (Business or Professional) Total End-Buyer Incentive Company Promotional Products Distributor Ad/Marketing/Sales Promo Agency Meeting Planner Travel Agency Incentive Representative Catalog/Mail Order Incentive Manufacturer Travel Supplier Total Reseller Total Attendee (End-Buyer & Reseller) Total Other Total Exhibitor Total Registration 2008 617 366 439 262 213 132 986 3,015 1,568 752 643 1,257 613 381 127 132 438 5,911 8,926 1,554 6,739 17,219 2007 570 335 440 184 204 110 746 2,589 1,371 875 609 1,061 518 392 105 91 342 5,364 7,953 3,146 8,387 19,486 Types of Awards Currently Used: Merchandise Incentives/Awards Promotional Products/Ad Specialties Gift Cards/Debit Cards Travel Incentives Meeting Services/Sites Event Marketing/Services 5,496 4,793 3,583 4,212 4,149 3,425 Merchandise Categories: Apparel Appliances Automotive Awards/Trophies Books/Tapes/CD’s Cameras Cleaning and Floor Care Clocks Computers Crafts/Hobbies Electronics Food/Beverage Giftware Health/Beauty Home Furnishings Houseware Inflatable Jewelry Lawn/Garden Leather Goods & Accessories Linens/Domestics Luggage Office Equipment Optical Goods Patio Personal Accessories Personal Care Pet Supplies Recreation/Leisure Security/Safety Smokers’ Products Sporting Goods Telephone Communications Tools/Hardware Toys/Games Travel Specialties Watches Writing Instruments 3,367 1,046 790 2,531 1,633 2,125 428 1,886 1,289 836 2,831 2,155 2,503 1,314 963 1,279 731 1,630 883 2,274 656 2,076 1,395 855 725 1,855 1,475 631 1,921 785 322 1,839 1,066 1,247 1,378 2,743 1,946 2,319 * These figures reflect the number of online registrations received by CompuSystems in advance of the Show and on site. Verified attendance figures from the Exhibition Attendance Certification audit, conducted by Exhibit Surveys, Inc., of Red Bank, NJ, are available at www.motivationshow.com Top Management: 27% are CEO’s President/Owner/CEO/COO/Chairman Sales/Marketing VP/Director/Manager HR/Training Director/Manager Advertising/Sales Promo Director/Manager Meeting/Convention/Travel Manager Purchasing/Production Manager Event Planner/Marketer/Sponsorship Manager Other 2,628 (27%) 2,818 (28%) 243 (3%) 342 (3%) 698 (7%) 393 (4%) 691 (7%) 2,105 (21%) Power Buyers: 59% have Annual Budgets over $100,000 (Approximate annual budget for all incentives, meetings, business gifts and promotional products) More than $5,000,000 1,254 (14%) $1,000,000 to $5,000,000 1,591 (18%) $500,000 to $999,999 878 (10%) $100,000 to $499,999 1,498 (17%) $25,000 to $99,999 1,392 (15%) Under $25,000 2,387 (26%) Incentive Travel/Meeting Destinations: Domestic USA Canada/Mexico/Caribbean Europe Pacific/Asia Africa/Middle East South/Central America 5,816 3,817 3,204 2,267 1,502 2,130 Decision-Makers: 83%* are Involved in the Purchasing Process Recommend Purchase Approve None 6,956 4,626 3,566 1,705 Incentive Travel/Meeting Group Sizes: Individual Travel Under 50 50-199 200-500 Over 500 2,412 3,146 3,054 2,083 1,433 * Exhibit Surveys all-show average is 82%. Net Buying Influences (NBI) is the net percentage of attendees who have one or more roles (approve, purchase, and/or recommend) in purchasing/ prescribing the types of products exhibited. Net Buying Influences is traditionally one of the more stable indicators of audience quality. http://www.motivationshow.com/exhibitors-audit.php http://www.motivationshow.com
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