Ministry & Leadership - Spring 2017 - 7
hanging a successful formula is always fraught with uncertainty -
just ask Coca-Cola. Back in 1985,
the introduction of "New Coke"
came with much fanfare and just
as much derision from the public.
It took just three months for the
soft-drink giant to reintroduce the
old formula as "Classic Coke" and
phase out what proved to be one of
the greatest public relations blunders in business history. Of course,
some changes work out quite well
- consider how the Tampa Bay
Buccaneers threw off years of football futility when they cast aside
their creamsicle-orange look and began wearing pewter and red instead, winning the Super
Bowl in 2003.
With that in mind, we introduce the new-look
Ministry & Leadership magazine. The old format had worked quite well since 2008, with the
entire publication and individual articles often
winning awards from the Evangelical Press Association, a trade organization for Christian periodicals. But changing times sometimes require
changing methods, and it became evident that
the time was right to redesign the magazine.
As you peruse the redesigned M&L, you'll
notice that the content itself hasn't changed all
that much. You'll still find a message from the
chancellor, biblical exposition by RTS professors, articles highlighting the lives and minis-
Acts 10 affirms that God's
Word applies to all cultures
by Blair Smith
Also in This Issue:
Dr. Ligon Duncan on Why Seminaries
tries of alumni and students, and information
about the public profiles of professors and key
staff members. The one major addition is a
news department delving into more detail from
the many RTS campuses.
Our goal is to help you, as a friend of RTS,
forge a stronger bond with the seminary you
help support. That was one of our biggest takeaways from a reader survey we commissioned
this past fall. In other words, we didn't just
change for change's sake - we made changes
with clearly defined purposes.
I've had several cohorts in executing these
changes. Brad Tisdale, RTS chief operations officer and chief financial officer, spearheaded the
discussions. Dr. Ligon Duncan, chancellor and
CEO, cast an overarching vision for our path.
Matt McQuade, director of visual media, provided invaluable input into improving our approach to photography. Bill Henderson humbly
deconstructed his previous design and created
something completely new and different (with
apologies to Ecclesiastes). And no introduction
of the new M&L would be complete without a
shout-out to Lyn Perez, who retired from RTS
this past summer after much distinguished service as editor in chief.
The M&L team welcomes you to the 2017 iteration of the award-winning magazine. May
we continue to help you join the RTS family in
cultivating "A Mind for Truth. A Heart for God.
A Life for Ministry."
- Paul Schwarz
A New Campus in Dallas
Dr. John Frame Retiring
Ministry & Leadership