Electronics & Connectivity - November 28, 2012 - 10

tech report
Communications, congestion may drive unconventional partnerships
The growing number of vehicles, coupled with the trend to connected cars, is likely to force automakers to forge partnerships that go beyond normal auto-industry boundaries. These links will have to include regulators, universities, and companies from consumer markets and other commercial fields. Future of the Automotive Industry,” they said that one of the big challenges will be to move people efficiently as populations soar and more cars fill limited roadways. “There are one billion cars on the road today. That’s expected to grow to nine billion by the middle of the century, especially in the 50 cities that have populations of 10 million or more. That means gridlock. Is that an issue or an opportunity?” asked Paul Mascarenas, Chief Technical Officer (CTO) at Ford Research and Innovation. Automakers can benefit by working with regional transportation agencies by helping people determine whether it’s more effective to take public transportation or drive, reducing congestion, he added. The CTOs also noted that communications can help reduce congestion by helping drivers get to destinations quickly. That will also require collaboration with new companies. “Location-based services are possible with convergence. But to fully access the technology, we need to leverage all the services available,” said Jon Lauckner, CTO at General Motors. “That will increasingly lead us to work with non-automotive companies so we can unlock new technology for customers.” Telematics is only one of the communications technologies that may transform driving. Vehicleto-vehicle (V2V) links can also help reduce congestion, reduce accidents, and let vehicles move in convoys at higher speeds than when humans are in full control. However, standards must be set before V2V and telematic functions like emergency calling can start making an impact. Though many standards exist, aspects such as security haven’t been fully addressed. Some panelists said that industry needs to
SAE electronics+connectivity

Ford’s Paul Mascarenas wants more interaction with non-automotive groups as well as increased harmonization of standards. Partnerships with a range of suppliers have become the norm over the past few years as automakers strive to gain an edge with customers who have grown accustomed to the rapid advances in consumer electronics. At the recent 2012 SAE Convergence conference in Detroit, the chief technical officers of some of America’s largest companies detailed a future in which automakers will have to forge associations with many new groups. Driving factors are as diverse as automotive sales in emerging countries and the shift to communications such as telematics and vehicle-to-vehicle connections. During a panel titled “Influencing the

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November 28, 2012



Electronics & Connectivity - November 28, 2012

Table of Contents for the Digital Edition of Electronics & Connectivity - November 28, 2012

Electronics & Connectivity - November 28, 2012
Contents
Editorial: Dealing with the unknown
Integration opens the door
Tech Report
Upcoming from the Editors
Ad Index
Electronics & Connectivity - November 28, 2012 - Electronics & Connectivity - November 28, 2012
Electronics & Connectivity - November 28, 2012 - 1
Electronics & Connectivity - November 28, 2012 - Contents
Electronics & Connectivity - November 28, 2012 - Editorial: Dealing with the unknown
Electronics & Connectivity - November 28, 2012 - Integration opens the door
Electronics & Connectivity - November 28, 2012 - 5
Electronics & Connectivity - November 28, 2012 - 6
Electronics & Connectivity - November 28, 2012 - 7
Electronics & Connectivity - November 28, 2012 - 8
Electronics & Connectivity - November 28, 2012 - 9
Electronics & Connectivity - November 28, 2012 - Tech Report
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Electronics & Connectivity - November 28, 2012 - Ad Index
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