The Forestry Source - April 2010 - (Page 10)
Finding Work With Web-Based Social Networking Tools: An Interview with Brazen Careerist’s Penelope Trunk
f you’re anything like me, you have a Facebook account to socialize with friends (and a few people from grade school you thought you’d never see again), a LinkedIn account for reasons that aren’t entirely clear, and you steer clear of Twitter because you’re just not that into celebrity gossip. Well, as it turns out, some of these social networking tools, not to mention blogs, can be quite handy when looking for work—if they’re used correctly. To find out how to do that, The Forestry Source recently spoke with Penelope Trunk, chief executive officer of Brazen Careerist (www.brazencareerist.com), a website that helps young professionals “build a network of your peers, find jobs, and be recognized for [their] ideas.” She also is author of the bestselling “generation y” (those born between 1974 and 1980) career advice book, Brazen Careerist: The New Rules for Success, and her writing has appeared in more than 200 newspapers. She is perhaps best known, however, for her popular career advice blog, http://blog.penelopetrunk.com. What are some of the social networking tools that are used by people looking for work? What do they offer? [When it comes to social networking] people usually think of Facebook first, but it’s not a professional tool. Facebook is mostly for your personal life. It’s not a place to show what you would be like at work. LinkedIn is a good professional tool if you have a lot of experience. The average age on LinkedIn is 40, and the average salary is more than $100,000. So if you’re in that demographic, you’ll look really good to
the recruiters who go there and search by the terms in a job description. Twitter is good for targeting the exact type of person you’d like to work for. So if you know the location and the company, you can search Twitter by those terms and see if anyone in that company is using it. Then you can follow and get to know them, and then bring the conversation to another place where you can have a more in-depth discussion. Brazen Careerist is good for people at the beginning of their careers who don’t fit the LinkedIn profile. It’s a place where people can have conversations about professional topics and become known for their ideas. So recruiters go on Brazen Careerist to search through conversations to find people who are talking about the topics relevant to a particular job. Blogging can be used in two ways. If you want to be a thought leader in your industry, blogging is a great way to do that, as opposed to just paying your dues. If you’ve got good ideas, you can become well known pretty fast. Most bloggers are top performers in their industry just by dint of how high the bar is for blogging—you’ve got to post a lot, you’ve got to have ideas, you’ve got to have the guts to put your ideas out there. If you don’t want to blog, you can still leverage blogs to get a job by going to a blogger in your industry who either has jobs to offer or is well connected, and then comment on his or her posts. How can people trying to become thought leaders spread the word about their blogs?
According to career adviser Penelope Trunk, young people with little work experience can use blogs to portray themselves as thought leaders in a particular field.
Well, if you’re starting a blog to get a job, you only need one person to read it—the hiring manager. So put your blog in your résumé or in the e-mails you write to people, and then whomever you’re talking to about a job will go to your blog and see that you really know a lot about this industry and you’ve got intelligent ideas. Thought leadership comes organically. If you’ve got good ideas, people tell other people to read it. So we’ve talked about the “dos” of social networking—what are the “don’ts”? Social networking is about giving your ideas, offering help, participating in discussions, creating discussions that others can benefit from—it’s all about giving. If you start using social media and spend your time asking, you’re probably not going to get
anything from it. The more you give in social media, the more you get. Most of the people who are really big in social media probably spend 90 percent of their time giving and 10 percent of their time asking. What advice do you have for people who run their own businesses? How can they take advantage of these social networking tools? The majority of people having huge successes with social media are consultants or sole proprietors, and this is because social media is fine-tuned for establishing yourself online by allowing you to tell others what differentiates you, what makes you special, and what your focus is, and
(“Network” continued on next page)
You are 1 degree of separation from changing your world. Which 1 will it be?
76 degrees of distinction – delivered 100% online, including undergraduate and graduate degrees in environmental studies with concentrations in:
Environmental Policy Environmental Sustainability Global Environmental Mgmt. Environmental Technology & Mgmt. Fish & Wildlife Mgmt. Regional & Community Environmental Mgmt.
At APU, your degree is within reach. Emphasizing affordable excellence with in-state tuition rates, wherever you are. Let us help you get started today. environmental-studies
Respected. Affordable. Online.
The Forestry Source
Table of Contents for the Digital Edition of The Forestry Source - April 2010
The Forestry Source - April 2010
Forest Products Marketplace: Cogeneration as a Defensive Strategy
Consultants on Consulting: Talking with David Halley of True North Forest Management Services
Science & Technology
Field Tech: GIS for Foresters
Here's How to Create a Plan for Communicating with Woodland Owners
Here's How to...
People in the News
Continuing Ed. Calendar
Risks to Southern Forests Highlighted in Report, Online Mapping System
The Forestry Source - April 2010
The Forestry Source - April 2010 - Contents (Page 1)
The Forestry Source - April 2010 - Letters (Page 2)
The Forestry Source - April 2010 - Letters (Page 3)
The Forestry Source - April 2010 - Letters (Page 4)
The Forestry Source - April 2010 - Letters (Page 5)
The Forestry Source - April 2010 - In Brief (Page 6)
The Forestry Source - April 2010 - In Brief (Page 7)
The Forestry Source - April 2010 - In Brief (Page 8)
The Forestry Source - April 2010 - Consultants on Consulting: Talking with David Halley of True North Forest Management Services (Page 9)
The Forestry Source - April 2010 - Consultants on Consulting: Talking with David Halley of True North Forest Management Services (Page 10)
The Forestry Source - April 2010 - Consultants on Consulting: Talking with David Halley of True North Forest Management Services (Page 11)
The Forestry Source - April 2010 - Science & Technology (Page 12)
The Forestry Source - April 2010 - Field Tech: GIS for Foresters (Page 13)
The Forestry Source - April 2010 - Here's How to... (Page 14)
The Forestry Source - April 2010 - Here's How to... (Page 15)
The Forestry Source - April 2010 - People in the News (Page 16)
The Forestry Source - April 2010 - Continuing Ed. Calendar (Page 17)
The Forestry Source - April 2010 - Classifieds (Page 18)
The Forestry Source - April 2010 - Classifieds (Page 19)
The Forestry Source - April 2010 - Risks to Southern Forests Highlighted in Report, Online Mapping System (Page 20)