SAMPE Journal - July/August 2017 - 37
Perspectives
been properly understood? If one must use representatives, warehouses or other "middlemen", will
the markups destroy affordability and profitability? In many industries, a product will be marked up
6 to 10 times before it reaches the final retail customer.
Is there an irreducible complexity that makes the invention too expensive to produce? If it cannot
be affordably manufactured, perhaps it is costlier than living with the pain. If irreducible complexity
prevents its simplification, the inventor may never be able to achieve a workable price model.
Is there already a gorilla in the marketplace? Is there a solution to the problem that is so firmly
entrenched that it would be difficult to dislodge no matter how superior the inventor's solution may
be? Is the barrier predominantly conceptual or is it financial? What would it take to beat the gorilla in
the marketplace? The biggest challenge any inventor faces may be honestly answering this question.
This barely penetrates the surface of what constitutes an ugly baby, but it does establish some guidelines.
All of them are practical. Many lead back to the economics of competing in the marketplace. Although
space precludes addressing this subject comprehensively, there is one last "ugly-baby" thought I want
to leave with you: As an inventor, you are not unbiased. If your baby is ugly, you may not realize it
unless somebody tells you. Furthermore, just because you may be brilliant your technical area, do
not assume that you are universally The Brightest Person In The Room. There are many elements of
commercialization that may lie outside your grasp. Do yourself a favor: Please, please, PLEASE seek
out the assistance of those whose strengths and experiences compliment your personal weaknesses.
Then learn to listen to them and trust their judgement, even though they may sound stupid to you at
times.
Your baby will thank you.
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SAMPE Journal, Volume 53, No. 4, July/August 2017
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Table of Contents for the Digital Edition of SAMPE Journal - July/August 2017
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https://www.nxtbook.com/nxtbooks/sampe/journal_20240304
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https://www.nxtbook.com/nxtbooks/sampe/journal_20230708
https://www.nxtbook.com/nxtbooks/sampe/journal_20230506
https://www.nxtbook.com/nxtbooks/sampe/journal_20230304
https://www.nxtbook.com/nxtbooks/sampe/journal_20230102
https://www.nxtbook.com/nxtbooks/sampe/journal_20221112
https://www.nxtbook.com/nxtbooks/sampe/journal_20220910
https://www.nxtbook.com/nxtbooks/sampe/journal_20220708
https://www.nxtbook.com/nxtbooks/sampe/journal_20220506
https://www.nxtbook.com/nxtbooks/sampe/journal_20220304
https://www.nxtbook.com/nxtbooks/sampe/journal_20220102
https://www.nxtbook.com/nxtbooks/sampe/journal_20211112
https://www.nxtbook.com/nxtbooks/sampe/journal_20210910
https://www.nxtbook.com/nxtbooks/sampe/journal_20210708
https://www.nxtbook.com/nxtbooks/sampe/journal_20210506
https://www.nxtbook.com/nxtbooks/sampe/journal_20210304
https://www.nxtbook.com/nxtbooks/sampe/journal_20210102
https://www.nxtbook.com/nxtbooks/sampe/journal_20201112
https://www.nxtbook.com/nxtbooks/sampe/journal_20200910
https://www.nxtbook.com/nxtbooks/sampe/journal_20200708
https://www.nxtbook.com/nxtbooks/sampe/journal_20200506
https://www.nxtbook.com/nxtbooks/sampe/journal_20200304
https://www.nxtbook.com/nxtbooks/sampe/journal_20200102
https://www.nxtbook.com/nxtbooks/sampe/journal_20191112
https://www.nxtbook.com/nxtbooks/sampe/journal_20190910
https://www.nxtbook.com/nxtbooks/sampe/journal_20190708
https://www.nxtbook.com/nxtbooks/sampe/journal_20190506
https://www.nxtbook.com/nxtbooks/sampe/journal_20190304
https://www.nxtbook.com/nxtbooks/sampe/journal_20190102
https://www.nxtbook.com/nxtbooks/sampe/journal_20181112
https://www.nxtbook.com/nxtbooks/sampe/journal_20180910
https://www.nxtbook.com/nxtbooks/sampe/journal_20180708
https://www.nxtbook.com/nxtbooks/sampe/journal_20180506
https://www.nxtbook.com/nxtbooks/sampe/journal_20180304
https://www.nxtbook.com/nxtbooks/sampe/journal_20180102
https://www.nxtbook.com/nxtbooks/sampe/journal_20171112
https://www.nxtbook.com/nxtbooks/sampe/journal_20170910
https://www.nxtbook.com/nxtbooks/sampe/journal_20170708
https://www.nxtbook.com/nxtbooks/sampe/journal_20170506
https://www.nxtbook.com/nxtbooks/sampe/journal_20170304
https://www.nxtbook.com/nxtbooks/sampe/journal_20170102
https://www.nxtbook.com/nxtbooks/sampe/journal_20161112
https://www.nxtbook.com/nxtbooks/sampe/journal_20160910
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https://www.nxtbook.com/nxtbooks/sampe/journal_20150102
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https://www.nxtbook.com/nxtbooks/sampe/journal_20130102
https://www.nxtbook.com/nxtbooks/sampe/journal_20121112
https://www.nxtbook.com/nxtbooks/sampe/journal_20120910
https://www.nxtbook.com/nxtbooks/sampe/journal_20120708
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https://www.nxtbook.com/nxtbooks/sampe/journal_20120304
https://www.nxtbook.com/nxtbooks/sampe/journal_20120102
https://www.nxtbook.com/nxtbooks/sampe/journal_20111112
https://www.nxtbook.com/nxtbooks/sampe/journal_20110910
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