Sarasota Arts & Culture Magazine - September/October 2007 - (Page 43) The Dagwood! It’s true. Check it out in Webster’s New World Dictionary. And try Googling Dagwood. Wouldn’t Chic be surprised to find more than 379,000 hits (or bites…) under “Dagwood,” alone! Here’s the proper definition of a Dagwood: “It is a multi-layered sandwich with a variety of fillings. Used to denote a sandwich put together so as to attain such a tremendous size and infinite variety of contents as to stun the imagination, sight and stomach of all but the original maker.” Not good for a diet, you say? Well, remember Blondie. Even though she’s busy with her own catering service, she makes sure Dagwood’s Sandwich Shoppes offer half sandwiches and even yummy salads. After all, have you ever seen a fat Blondie? But, you’re saying, where are these Shoppes and how can I get a sandwich? About two years ago, just before Katrina, New Orleans native Geoffrey Rhode was approached by Lamar Berry, an experienced quick service restaurant maven who had worked for a variety of franchising and advertising agencies, building brand restaurants from the ground up. (He is now a co-founder of Dagwood’s Sandwich Shoppes and CEO and vice chairman of the board.) Rhode, who had worked with the likes of Emeril and Prudhomme, wasn’t sure if he had any interest in sandwiches but, “got real excited when Lamar started talking bread, meat and cheese. I seldom find someone I can really talk to about food, but we really got into it.” “I thought he was really serious about doing something cont. next page >> good,” Rhode continued. “I have a passion for arts and culture magazine : : 43
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