ABA Banking Journal - January 2012 - (Page 32)
feature story | view from the top
Banking on Keating
One year in, ABA President Frank Keating offers his view of what is required for banks to prevail in the arenas of Washington and the media. It’s not defense By Bill Streeter, Editor and Publisher
rank Keating,” says an ABA colleague, “is made for the medium.” The “medium” being television. Actually, the former Governor of Oklahoma is at home speaking in front of any audience, whether it be a banker convention, a congressional committee, or one-on-one with a TV anchor. It’s a valuable skill, and Keating has made full use of it in his first year as President and CEO of the ABA. All told, he did dozens of media interviews in 2011, many of them on national television. The latter have included ABC World News, CNBC, Fox Business News, Bloomberg, and MSNBC. Most of the appearances were related to financial issues, but some were on topics ranging from the federal budget deficit to national security. Keating’s varied back-
32 | ABA BANKING JOURNAL | january 2012
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