ABA Banking Journal - February 2008 - (Page 4)

Editor’s Column WILLIAM W. STREETER Editor-in-Chief Banking ABA JOURNAL USPS-544-030 FEBRUARY 2008, VOL. C, NO. 2 Editorial and Executive Offices: 345 Hudson Street, New York, N.Y. 10014-7115 Phone: (212) 620-7210 Fax: (212) 633-1165 E-mail: ababj@sbpub.com Internet: http://www.ababj.com Published monthly for the American Bankers Association by Simmons-Boardman Publishing Corp. and copyrighted 2008 by ABA; Edward L. Yingling, President, 1120 Connecticut Ave., N.W.,Washington, D.C. 20036, (202) 663-5000. Title registered in U.S. Patent Office. With the exception of official Association announcements, the American Bankers Association disclaims responsibility for opinions expressed and statements made in articles or advertisements published in ABA Banking Journal. This web’s for you IT MAY SEEM COUNTERINTUITIVE to be introducing a revamped publication website in the pages of a print magazine, but the fact is, a large part of the site’s target audience is you, the readers of this magazine. The site has been rebuilt from the ground up to be a complementary resource to the one you now hold in your hands. The new site is actually part of an ABA Banking Journal trifecta—the print publication, now celebrating its 100th anniversary; the digital magazine, available online—for the last 14 months; and now, the reconfigured website, www.ababj.com. Here’s what this means for you: • The print publication will continue to focus on industry trends and critical issues, presenting the views of bankers, government officials, vendors, consultants, and other informed people. Its mission is to identify and explore emerging trends and business opportunities that readers can use in formulating or adjusting their business strategy and tactics. • The digital magazine—which you can get to via the website or by the link in the highlight newsletter we e-mail to registered readers each month (send us an e-mail if you would like to receive this)— contains the entire print edition, including advertising, in a flash-based e-magazine format. In most issues, there are one or more additional articles that relate to an article in the print edition—offering additional detail, a case study, etc. • The revised website is really completely new. Its mission is two-fold: 1. To provide original content of a more tactical or practical nature. One example is the article on the site now that reviews key points about investor relations for public banks. Content such as that will be added weekly, with articles kept on the site for 12 months or more, indexed by topic. 2. To provide a resource for bankers searching for information about products, case studies, and how-to articles, when you need that data. The New Products and Case Studies links are two key examples of this. In the former, we categorize product announcements by topic, present a brief description, and allow you to view the full press release, including a link to the vendor’s site. The idea is that when you need an upgrade of, say, your branch sales capabilities, and want to know what the latest offerings are for customer relationship management software, you can go to www.ababj.com as part of your research, where you can find products by category or by keyword search. The case studies, provided by vendors, can be selected by several sort criteria, and have links to the vendor. These cases, which the limitations of space prevent us from using in print, often contain useful information and contacts. The new site also carries news from the ABA newsroom and the ABA economics unit, updated daily. Upcoming soon will be a live feed from ABA’s ACB NASDAQ Index (ACBQ). This stock index includes more than 500 community and mid-size banks. It is updated every 15 seconds, with a total return value calculated at the end of each trading day. We will add new features to the site on a regular basis, including blogs and other means for bankers to respond to, and interact with, content providers, us, and each other. Please visit the new ababj.com site and give us your feedback, good or bad. Your comments have already helped us in shaping the site, as they have always done with the print publication, and they will continue to guide us. bstreeter@sbpub.com Editor-in-Chief Executive Editor Senior Editor Editorial Assistant Art Director Associate Art Director Art Production Manager Contributing Editors Leslie T. Callaway Lucy Griffin Kenneth Kehrer Orla O’Sullivan Advisory Committee Jeffrey S. Owen Production Director Circulation Director Publisher William W. Streeter bstreeter@sbpub.com Steve Cocheo scocheo@sbpub.com Lauren Bielski lbielski@sbpub.com Andrea Rovira arovira@sbpub.com Wendy Williams wwilliams@sbpub.com Phil Desiere pdesiere@sbpub.com Todd M. Blanchard tblanchard@sbpub.com Ed Blount Nancy Derr-Castiglione Karen Kahler Holliday Bill Orr Lisa Valentine Edward L. Yingling Virginia Dean Mary Conyers-Brown mbrown@sbpub.com Maureen Cooney mcooney@sbpub.com Gus Blumberg gblumberg@sbpub.com Subscriptions: Call 1-800-895-4389; or write to: Subscription Dept., ABA Banking Journal, P.O. Box 10, Omaha, NE 68101-0010 Subscription rates: PRINT OR DIGITAL VERSION: One Year Commercial Banks/Holding Companies FREE to qualified subscribers in the US; Commercial Banks/Holding Companies (Canada) $40.00; Other Businesses (U.S. & Can.) $60; Foreign (Air Mail) $330; Two Years Commercial Banks/Holding Companies (Canada) $70.00; Other Businesses (U.S. & Can.) $100; Foreign (Air Mail) $615; BOTH PRINT AND DIGITAL VERSIONS: One Year Banks, Holding Cos., Financial Insts. - US & Can $60.00; Other Businesses - US & Can $90.00 Foreign - Air Mail Delivery $495.00; Two Years Banks, Holding Cos., Financial Insts. - US & Can $105.00; Other Businesses - US & Can $150.00 Foreign - Air Mail Delivery $925.00 Single copy rate: $ 20.00 (U.S. & Canada) $ 85.00 (Foreign) : Reprints: PARS International Corp. phone: 212-221-9595 / fax: 212-221-9195 e-mail: SBPCreprints@parsintl.com. : Research: full text of ABA Banking Journal is available on Nexis, a proprietary electronic database http://www.nexis.com. ABA Banking Journal (ISSN 01945947, USPS 544-030) is published monthly by Simmons-Boardman Publishing Corp., 345 Hudson St., NY, N.Y. 10014-4502. Periodical Class postage paid at New York, N.Y. and additional mailing offices. Canada Post Cust. #7204564; Bleuchip Int’l, PO Box 25542, London, ON N6C 6B2; Agreement #41094515. POSTMASTER: Send address changes to ABA Banking Journal, P.O. Box 10, Omaha, NE 68101-0010. 4 FEBRUARY 2008/ABA BANKING JOURNAL www.ababj.com/subscribe.html http://www.ababj.com http://www.ababj.com http://www.nexis.com http://www.ababj.com/subscribe.html

Table of Contents Feed for the Digital Edition of ABA Banking Journal - February 2008

ABA Banking Journal - February 2008 Contents On ABABJ.COM: Have You Visited Our Brand-New Website? Editor's Column "That's Edutainment" Snapshot: Tier 1 Ratios Stable so Far 100th Anniversary: Then and Now ABA Resources ABA Chairman's Position Don't Despair Pass the Aspirin Cover Story: Socially Responsible Banking Profitably - Incoming America's Community Bankers Council Chairwoman, Dorothy Bridges Demonstrates the Way A True "Rags-to-Banker" Story Retail Banking: On the Money Hunt Community Bank Management: The Ugly Truth About Board Relations Does Core Really Matter? Security 2.0: Not Just a New Kettle of Phish A Personal Case of Mal-Serendipity DOD Credit Regs Demand Attention Mailbox Banker's Mart To Advertise/Index of Advertisers The Economy

ABA Banking Journal - February 2008

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