ABA Banking Journal - May 2011 - (Page 26)
Cover story | U.S. Bancorp’S richard daviS
and feeling good
By Steve Cocheo Executive Editor
corp, where Davis works, being the nation’s fifth-largest bank, in spite of the fact that Davis often speaks more like a community banker. “I know, but we’re simple, right?” says Davis, one of whose corporate slogans is “big and simple.” He counts off the big-bank hierarchy on his fingers: “One, two, three, four,” pauses for effect, and then says, chuckling, “Where are you, five?” indicating the gulf between number four, Wells Fargo, and five, U.S. Bancorp, which is about one-quarter the size of Wells. “We love being five,” says Davis. “Five is good. Five is big enough to matter. Five is simple enough to keep your arms around.”
Why richard davis’ $308 billion “community bank” just might be coming to a corner near you
nalyst presentations by large banks don’t usually include quips. They generally play out rather seriously. But Richard Davis isn’t above a little kidding when he presents. Indeed, while Davis takes his job and his company quite seriously, he doesn’t necessarily take himself overly seriously. Talk with him and you discover that “stuffy banker” and “Richard Davis” don’t go into the same sentence (except this one). An example: During his interview with ABA Banking Journal, a question was couched in terms of U.S. Ban26 | ABA BANKING JOURNAL | May 2011
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