ABA Banking Journal - August 2008 - (Page 13)

briefing ABA Resources Marketing at peak performance In challenging economic times, your bank’s marketing dollars have to work smarter, faster and better to meet shifting consumer demands and produce an acceptable rate of return. The ABA Marketing Conference, Sept. 14-16 in Denver, will focus on how your bank can increase its competitive advantage in a constantly changing arena. Developed by an advisory board of bank marketing experts, the conference provides highly relevant, practical content you can implement immediately, while offering strategies and ideas that will pave the way for future growth: • learn plug-and-play tactics from successful marketing programs • achieve results across all channels of your bank • be a catalyst for innovation at your bank • increase internal—and external—brand awareness Now isn’t the time to pull back when it comes to marketing. It’s time to pick up ideas and tactics that can propel your bank forward. Learn more at www.aba.com/Events or call 1-800-BANKERS. The ABA Marketing Conference takes place in Denver. The Colorado State Capitol Building, designed by Elijah E. Myers, was constructed in the 1890s from Colorado white granite. Its dome boasts a plate of real gold, added in 1908 to commemorate the Colorado Gold Rush. ABA Marketing Conference Denver, CO Sep 14-16 ABA Financial Statement Analysis for Lenders; ABA National Commercial Lending Schools; ABA Graduate Commercial Lending Schools Dallas, TX Oct 11-17 ABA Money Laundering Enforcement Conference Washington, DC Oct 19-21 ABA National Compliance School; ABA Intermediate Compliance School Chicago, IL Oct 24-30 ABA National Trust School; ABA Graduate Trust School Atlanta, GA Oct 26 -Nov 1 Community Bank Investor Conference New York, NY Oct 27-28 ABA Annual Convention, Market Expo & Directors' Forum San Francisco, CA Nov 9-12 Grow college students’ loyalty to your bank Teens are eager to head off to college, but most of them maintain a tie to home through their bank. Of the college students with checking accounts, 76% have them with a hometown bank. Applying in person at the bank is also the leading method for students to acquire a credit card, according to a survey by Student Monitor. Is your bank ready to serve these new customers and how can you add value to the relationship? One way is to highlight financial education as part of the transaction. Many teens will walk away from the bank with a checkbook and a credit card, and little or no experience with using either one. To help students learn more about managing their finances, you can include the ABA Education Foundation’s Personal Finance Basics Booklets as part of their new customer packet. Topics include checking accounts, credit, saving and budgeting— basic financial knowledge that many adults may take for granted. By helping students successfully manage their finances, the students, and their parents, will reward you with their loyalty. Order your booklets today by calling 1-800 BANKERS or go to www.aba.com/ABAEF and click on “Products.” Prices range from 60 cents to $1.20 per booklet, depending on order size. ABA Frontline Compliance FAQ Do you still have questions about how your bank can take advantage of ABA’s freeto-members Frontline Compliance Training? Just go to www.abafrontline.com and click on the “FAQ” tab for in-depth questions and answers about the program. ABA Frontline Compliance Training features 73 separate courses that will train your employees in the full range of regulations. In addition to a program covering general regulatory compliance, specific needs are addressed by programs tailored to five job functions, including call center representatives, consumer lenders, customer service representatives, personal bankers, and tellers. Through the ABA Knowledge Center, bank officers can register students, enroll Continued on p.16 Subscribe at www.ababj.com ABA BANKING JOURNAL/AUGUST 2008 13 http://www.aba.com/Conferences and Education/CMS_sched2.htm http://www.aba.com/Events http://www.aba.com/ABAEF http://www.abafrontline.com http://www.ababj.com

Table of Contents Feed for the Digital Edition of ABA Banking Journal - August 2008

ABA Banking Journal - August 2008 Contents Editor’s Column Banks Could Win or Lose with Barcode Mandate Snapshot: Residential Lending, a Few Bright Spots Fair Value Accounting: Not Fit for Banks Past ABA Chair Heads to the Fed 100th Anniversary: Then & Now ABA Resources ABA Chairman’s Position Have Your Branch, and Sell It Too Pass the Aspirin Cover Story: Filling the Gap, but Carefully What Inspires Most? Ten Tips from Today's Designers Guided By Feedback: Measuring Customer Engagement In Brief Avoiding Being the "Banker Who Knew Too Much" Mailbox Banker’s Mart White Papers To Advertise/Index of Advertisers The Economy

ABA Banking Journal - August 2008

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