ABA Banking Journal - September 2007 - (Page 4) Editor’s Column WILLIAM W. STREETER Editor-in-Chief Banking ABA JOURNAL USPS-544-030 SEPTEMBER 2007 VOL. XCIX, NO. 9 Editorial and Executive Offices: 345 Hudson Street, New York, N.Y. 10014-7115 Phone: (212) 620-7210 Fax: (212) 633-1165 E-mail: ababj@sbpub.com Internet: http://www.ababj.com Published monthly for the American Bankers Association by Simmons-Boardman Publishing Corp. and copyrighted 2007 by ABA; Edward L. Yingling, President, 1120 Connecticut Ave., N.W.,Washington, D.C. 20036, (202) 663-5000. Title registered in U.S. Patent Office. With the exception of official Association announcements, the American Bankers Association disclaims responsibility for opinions expressed and statements made in articles or advertisements published in ABA Banking Journal. Beyond “enough!” WE DEFY ANYONE TO READ THIS month’s Compliance Clinic and not hit themselves on the head and say, “What’s going on here?” That’s not meant as a criticism of the column or its author, nor of the other talented people of the compliance community who do their best to guide their institutions through the regulatory morass. It is a reaction to decades of stultifying rules. We could easily fill each issue cover to cover with compliance articles and still not scratch the surface. This month’s Clinic is an expanded discussion of Regulation B (equal credit opportunity). Not the reg in its entirety—that would take a book—but a single sentence from an earlier issue that set the compliance fraternity abuzz. It had to do with when a lender has to provide an applicant with an adverse action report, differentiating between loan “type” and “terms.” Reg B requires a lender to give specific reasons why an applicant was turned down. The column requires a page and a half to discuss the point. Stuff like this occupies the time of thousands of people in the industry. The cost includes salaries, consulting and legal fees, frequent changes required in forms and/or systems, etc. Perhaps the biggest cost, not easily definable, but very real nevertheless, is the opportunity cost of having so many intelligent people spending their energy on minutia. Some of them no doubt enjoy the work and feel it is important. The underlying principles are important. The problem is that to implement these principles—Reg B in this case—in the complex and competitive business of lending, requires a group of people, few of whom have likely ever made a consumer loan, to anticipate every possible situation and write rules for them. That is why we end up with references to “12 CFR 202.2(c)(2)(v)1,” and then lengthy “commentary” to explain what they mean, and articles to interpret the commentary, and on and on. All this to implement the requirement that if a lender turns someone down for a loan, they have to tell them why, specifically. This is just one small part of one compliance regulation, of which there are dozens. It doesn’t even consider such things as Sec. 404 of the Sarbanes-Oxley Act, or the Bank Secrecy Act. Some would argue that the rules, and the army required to parse them, are better than having examiners make subjective assessments. A tradeoff, in other words. We’d argue that there is always subjectivity anyway. Meanwhile the rules cumulatively end up hardening the arteries of a vibrant industry. But really, you may ask, what can be done? Here are a few suggestions. • Help to elect people who understand that more legislation and more rules are often counterproductive. • Don’t let professional consumer activists go unchallenged. • Don’t rely on your trade associations to make it all go away. They can’t. The best cure for overregulation is to prevent unnecessary or poorly crafted laws from passing to begin with, but the professionals need your involvement and support to do that. • Respond to requests for comment. Rarely do the regulatory agencies get many comments—they do make a difference. • Do the right thing. The more we all do that, the less pressure will there be for fixes. Most laws result from a few bad actors. The industry needs to figure out other ways to deal with those folks so that Congress doesn’t feel like it has to ride in and right the wrongs. bstreeter@sbpub.com Editor-in-Chief Executive Editor Senior Editor Editorial Assistant Art Director Associate Art Director Art Production Manager Contributing Editors Leslie T. Callaway Lucy Griffin Kenneth Kehrer Lisa Valentine Advisory Committee Jeffrey S. Owen Production Director Circulation Director Publisher William W. Streeter bstreeter@sbpub.com Steve Cocheo scocheo@sbpub.com Lauren Bielski lbielski@sbpub.com Andrea Rovira arovira@sbpub.com Wendy Williams wwilliams@sbpub.com Phil Desiere pdesiere@sbpub.com Todd M. Blanchard tblanchard@sbpub.com Ed Blount Nancy Derr-Castiglione Karen Kahler Holliday Bill Orr Edward L. Yingling Virginia Dean Mary Conyers-Brown mbrown@sbpub.com Tom Leader tleader@sbpub.com Gus Blumberg gblumberg@sbpub.com Subscriptions: Call 1-800-895-4389 or write to: Subscription Dept., ABA Banking Journal, P.O. 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Table of Contents Feed for the Digital Edition of ABA Banking Journal - September 2007 Contents Editor's Column Briefing: Why Money Sense is a Top Priority Briefing: Sleight of Mind Briefing: Snapshot: What the First Half Tells Us About the Second Half Briefing: ABA Resources ABA Chairman’s Position Briefing: Get Away and Get Ahead: ABA's Banking Leaders Forum Community Banking: Trim the Fat: Winning the "Battle of the Buck" Community Banking: Pass the Aspirin Cover Story: Meeting the Challenge of the "Unbanked" Bank Marketing: Don't Miss the Boom! On the Job: Time to Power Up Your Presentations? Insurance Sales: The Art & Craft of Cross Selling Tech Topics: The Price is Right? Tech Topics: Security: Protect Information First Tech Topics: Hackers for Hire? You Bet'cha Tech Topics: Case in Point: Tellers Scan, Too, at First Federal Compliance Clinic: Adverse Action Clarified The Economy Banker’s Mart To Advertise/Index of Advertisers ABA Banking Journal - September 2007 ABA Banking Journal - September 2007 - (Page Cover1) ABA Banking Journal - September 2007 - (Page Cover2) ABA Banking Journal - September 2007 - (Page 1) ABA Banking Journal - September 2007 - (Page 2) ABA Banking Journal - September 2007 - Contents (Page 3) ABA Banking Journal - September 2007 - Editor's Column (Page 4) ABA Banking Journal - September 2007 - Editor's Column (Page 5) ABA Banking Journal - September 2007 - Editor's Column (Page 6) ABA Banking Journal - September 2007 - Briefing: Why Money Sense is a Top Priority (Page 7) ABA Banking Journal - September 2007 - Briefing: Sleight of Mind (Page 8) ABA Banking Journal - September 2007 - Briefing: Sleight of Mind (Page 9) ABA Banking Journal - September 2007 - Briefing: Snapshot: What the First Half Tells Us About the Second Half (Page 10) ABA Banking Journal - September 2007 - Briefing: Snapshot: What the First Half Tells Us About the Second Half (Page 11) ABA Banking Journal - September 2007 - Briefing: Snapshot: What the First Half Tells Us About the Second Half (Page 12) ABA Banking Journal - September 2007 - Briefing: ABA Resources (Page 13) ABA Banking Journal - September 2007 - ABA Chairman’s Position (Page 14) ABA Banking Journal - September 2007 - ABA Chairman’s Position (Page 15) ABA Banking Journal - September 2007 - Briefing: Get Away and Get Ahead: ABA's Banking Leaders Forum (Page 16) ABA Banking Journal - September 2007 - Briefing: Get Away and Get Ahead: ABA's Banking Leaders Forum (Page 17) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 18) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 19) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 20) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 21) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 22) ABA Banking Journal - September 2007 - Community Banking: Trim the Fat: Winning the "Battle of the Buck" (Page 23) ABA Banking Journal - September 2007 - Community Banking: Pass the Aspirin (Page 24) ABA Banking Journal - September 2007 - Community Banking: Pass the Aspirin (Page 25) ABA Banking Journal - September 2007 - Community Banking: Pass the Aspirin (Page 26) ABA Banking Journal - September 2007 - Community Banking: Pass the Aspirin (Page 27) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 28) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 29) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 30) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 31) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 32) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 33) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 34) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 35) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 36) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 37) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 38) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 38A) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 38B) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 38C) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 38D) ABA Banking Journal - September 2007 - Cover Story: Meeting the Challenge of the "Unbanked" (Page 39) ABA Banking Journal - September 2007 - Bank Marketing: Don't Miss the Boom! (Page 40) ABA Banking Journal - September 2007 - Bank Marketing: Don't Miss the Boom! (Page 41) ABA Banking Journal - September 2007 - Bank Marketing: Don't Miss the Boom! (Page 42) ABA Banking Journal - September 2007 - Bank Marketing: Don't Miss the Boom! (Page 43) ABA Banking Journal - September 2007 - Bank Marketing: Don't Miss the Boom! (Page 44) ABA Banking Journal - September 2007 - On the Job: Time to Power Up Your Presentations? (Page 45) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 46) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 47) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 48) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 49) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 50) ABA Banking Journal - September 2007 - Insurance Sales: The Art & Craft of Cross Selling (Page 51) ABA Banking Journal - September 2007 - Tech Topics: The Price is Right? (Page 52) ABA Banking Journal - September 2007 - Tech Topics: The Price is Right? (Page 53) ABA Banking Journal - September 2007 - Tech Topics: Security: Protect Information First (Page 54) ABA Banking Journal - September 2007 - Tech Topics: Case in Point: Tellers Scan, Too, at First Federal (Page 55) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 56) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 57) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 58) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 59) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 60) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 61) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 62) ABA Banking Journal - September 2007 - Compliance Clinic: Adverse Action Clarified (Page 63) ABA Banking Journal - September 2007 - Banker’s Mart (Page 64) ABA Banking Journal - September 2007 - Banker’s Mart (Page 65) ABA Banking Journal - September 2007 - To Advertise/Index of Advertisers (Page 66) ABA Banking Journal - September 2007 - To Advertise/Index of Advertisers (Page 67) ABA Banking Journal - September 2007 - The Economy (Page 68) ABA Banking Journal - September 2007 - The Economy (Page Cover3) ABA Banking Journal - September 2007 - The Economy (Page Cover4)
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