ABA Banking Journal - September 2007 - (Page 62)

Real World Solutions Advertisement Sound Solutions for Financial Institutions Strunk & Associates, L.P. has been serving financial institutions since 1976. We’re proud to offer a number of financial solutions to banks including our flagship product, Overdraft Privilege Service Program. We also have ODP PlusSM and now, through a strategic business alliance with BancVue, LTD, we offer Reward Checking, a free checking – no minimum balance – high interest rate checking product. Strunk & Associates introduced the original Overdraft Privilege Service Program to clients in the early nineties. It’s proven to be a highly effective non-interest source of revenue and a service that bank customers truly appreciate – especially important in today’s economy where interest rate margins continue to decline. A major strength of our organization lies in our expertise on issues of regulatory and compliance surrounding our overdraft payment service. In virtually hundreds of audits and examinations with existing bank clients, the Strunk program has stood the test. Our service also meets or exceeds all current rules and regulations governing such programs. We have made it a core discipline to track and stay up-to-date with all regulatory measures currently in place and we will continue to make major investments in this area. William H. Strunk Chairman, Strunk & Associates, LP ODP Plus ODP Plus is a performance improvement upgrade service for discretionary overdraft payment programs that have experienced performance erosion over time. Based on an extensive audit, Strunk & Associates prepares a written report and analysis. Each Strunk ODP Plus client is then provided with a customized operational package that includes processes and business support mechanisms that are uniquely configured to meet the client’s specific needs and requirements for successful bottom line growth, compliance and customer service. The package includes: • Program documentation and implementation plan • System automation and system testing • Regulatory compliance and best practices procedures • Updated consumer disclosure, education and sample marketing materials • Collection and risk management processes Reward Checking Reward Checking is an exciting new product in the retail financial marketplace today. This popular new free checking account product offers customers high-interest on balances and free ATM’s based on predetermined use of specified online services and technology-based products. Reward Checking sets you apart because you’ll be offering a product not easily matched by your competitors – even your largest competitors. Pure and simple, it will help you acquire more accounts and increase deposits. The Reward Checking program is flexible and can be tailored to fit your particular needs. Every bank has different earnings requirements and objectives. Because Reward Checking is tied to the use of required services, customers are encouraged to use those technology-based cost saving services that strengthen your bank’s bottom line. For more information about any of our products and services, go to our website at www.strunklp.com or give us a call at 800.728.3116. William H. “Bill” Strunk is Founder and Chairman of Strunk & Associates, LP. The firm is headquartered in Houston, Texas and has more than 1400 clients throughout the United States and the Caribbean. 62 SEPTEMBER 2007/ABA BANKING JOURNAL www.ababj.com/subscribe.html http://www.strunklp.com http://www.strunklp.com

Table of Contents Feed for the Digital Edition of ABA Banking Journal - September 2007

Contents Editor's Column Briefing: Why Money Sense is a Top Priority Briefing: Sleight of Mind Briefing: Snapshot: What the First Half Tells Us About the Second Half Briefing: ABA Resources ABA Chairman’s Position Briefing: Get Away and Get Ahead: ABA's Banking Leaders Forum Community Banking: Trim the Fat: Winning the "Battle of the Buck" Community Banking: Pass the Aspirin Cover Story: Meeting the Challenge of the "Unbanked" Bank Marketing: Don't Miss the Boom! On the Job: Time to Power Up Your Presentations? Insurance Sales: The Art & Craft of Cross Selling Tech Topics: The Price is Right? Tech Topics: Security: Protect Information First Tech Topics: Hackers for Hire? You Bet'cha Tech Topics: Case in Point: Tellers Scan, Too, at First Federal Compliance Clinic: Adverse Action Clarified The Economy Banker’s Mart To Advertise/Index of Advertisers

ABA Banking Journal - September 2007

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