ABA Banking Journal - September 2008 - (Page 46)
Real World Solutions Advertisement Enhance Revenue By Linking Innovative Services to Checking Accounts B anking has changed dramatically in recent years but the checking account remains the fundamental service most frequently used by American households. That’s why it makes sense to link products and services to checking accounts to enhance and stabilize revenue. Traditional forms of interest income continue to fall short of what is required to support and sustain growth. Interest rate uncertainty and increased competition have squeezed interest income to the point where change is now a matter of survival. New, more creative strategies are imperative. We believe the best way to survive the current economic environment, rejuvenate income streams and increase customers is through incorporation of attractive fee-based, non-interest income programs. The appropriate combination of checking account services can help you achieve your earnings and deposit goals. Such services can offer the optimum environment from which to generate consistent low-risk non-interest income. And it’s a way to strengthen customer relationships by providing services they find attractive. By Marc Paine EVP, Strunk & Associates, LP 800.728.3116 www.strunklp.com We offer two products that improve customer retention, strengthen revenue streams and increase core deposits -- our highly successful discretionary overdraft payment service and a companion high yield checking service. We’re proud that our Strunk and Associates’ Overdraft PrivilegeSM Service Program has become an important source of non-interest income for financial institutions across the country. Thousands of banks have discovered that discretionary overdraft payment services are one of the most consistent low-risk sources of non-interest revenue their institutions can employ. A second service offering that provides banks with a competitive edge is high-yield or REWARDChecking®. Unlike free checking, REWARDChecking is comprised of a free checking, high interest bearing account. Interest rates are earned and maintained by meeting specific technology-based requirements. This high yield checking product offers an extremely attractive companion service for current checking account customers and also attracts new customers who may have previously sought this service elsewhere. These two products provide the opportunity to give your customers personal service packages that cannot be matched by non-depository or non-local institutions. Equally important is the fact that such services go well beyond just generating additional income and increasing deposits. Banks that offer appealing checking account options such as our discretionary Overdraft Privilege Service Program to their customers and consumer prospects create the optimum environment from which to generate a myriad of positive product relationships and opportunities. At Strunk & Associates, we continue to develop programs that support our banking clients during these challenging times. Many have found that our checking related products have energized their operations. If they’re not part of your service offering send me an email at email@example.com, call us at 800.728.3116 or visit our web site at www.strunklp.com. REWARDChecking® is a registered trademark of BancVue, LTD – all rights reserved. 46 SEPTEMBER 2008/ABA BANKING JOURNAL www.ababj.com/subscribe.html
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