Sign Builder Illustrated Vehicle Graphics 101 - November 2007 - (Page 27)

of his shop, Dawson is using radio spots to promote his company’s services. But how does one market a medium as visual as vehicle wraps on an audio-oriented format? The answer rests in a combination of advertising and word of mouth. “We did a complimentary wrap for a radio station,” says Dawson. “We traded out some advertising with them, and we wrapped their vehicle for free. “On the commercial, it says, ‘Check out WTUZ’s fresh vehicle wrap’ and that type of stuff. So anytime someone sees the station van out during a live broadcast, they’ll know that we did the wrap for this vehicle. It’s something for them to look at.” rently using his vehicles and the physical location of his business to market his services. “Our location plays a big part,” he says. “We’re on the main road that goes through our town. It’s a one-way road and you can’t miss us.” “I think the biggest hurdle in our market is convincing people that a wrap is going to get them more exposure than a billboard or newspaper ad.” Minatures. Here’s something is everything. In addition to a Web site, Brian Morse, owner of The SignDude, Inc. (www.thesigndude.com), in Medford, Oregon, is cur- 6 Location. Sometimes location “beyond the norm”: Matthews Specialty Graphics will take miniature tractor-trailers and semis and wrap them with miniature graphics— acting as a prototype for how the fin- 7 ished product will look and, if passed around, is yet another good marketing venture. “It’s a really good teaser and just something you can hold in your hand,” says Bishop, indicating that his company also has fun posing these models with Homies action figures. “It’s like a magic wand to close the deal.” Bishop explains that they were bidding to design a fleet of forty vehicles for the Direct Buy location, so when the person they were initially working with wanted to run the design idea by the boss, the vice president, and then the president, he decided to work up four of these models to give them. “We’ll use the same material we’re actually going to print the main job out of,” he explains. “We won’t do too many initially; we send this out for the fi n a l a p p r ova l . T h e c u s t o m e r s absolutely love them. They’re a real deal closer!” b November 2007 SBI Vehicle Graphics 101 S27 http://www.thesigndude.com http://www.thesigndude.com http://www.daige.com http://www.daige.com

Table of Contents Feed for the Digital Edition of Sign Builder Illustrated Vehicle Graphics 101 - November 2007

Sign Builder Illustrated Vehicle Graphics 101 - November 2007 Table of Contents Welcome to Vehicle Graphics 101 Firsthand from a First-timer Pitfalls, Problems, and Paths to Glory Adventures in Vinyl Removal Hitting the Market: Put Yourself Out There Product Manufacturers Listings Wrap-related Calendar

Sign Builder Illustrated Vehicle Graphics 101 - November 2007

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