Sign Builder Illustrated - May 2008 - (Page 18)

Dispatches Digital Ads Hit the Slopes New York, New York—This past winter, skiers throughout the U.S. were not only greeted with abundant snow but a series of digital ads as part of an “Outdoor-Winter network” created by Brand Connections. According to Media Life Magazine, the U.S. Ski Team and U.S. Snowboarding team members took part in a feature giving performance and safety tips on digital signage. “This is an enhancement that will get more eyeballs on all signage,” Brand Connections CEO Brian Martin said. “So if they ’re watching a digital plasma screen or are in front of a kiosk looking for information, in addition to ads they’ll get tips.” The skiing and snowboarding tips appear on digital boards at ski lift lines and in lodge lobbies. After the tip, an ad appears. Tips are also featured on static signs erected on chair lift towers, ski racks, and inside resort transit vehicles. The ads even have sound in some venues. — Lori Andreozzi PHOTO COURTESY OF New Signs on Idol Set Melbourne, Florida—American Idol’s highly hyped, all-new stage set impressed audiences watching this year’s show, which began with Idol’s host, Ryan Seacrest, standing on a dark stage. With the flip of a switch, thousands of lights came on dazzling the audience as well as contestants. The popular show’s new set featured Cii’s (Christopher International, Inc.) NEOFLEX flexible LED neon, which is used to highlight virtually all components of the set (including the backdrop, towers, pillars, band mezzanine, and steps). Even the numerous American Idol logos are all formed from the flexible LED neon lighting solution. This season’s new set features over 2,000 feet of the flexible LED neon lookalike, which was chosen by designers to allow for intricate designs to be accomplished easily. The designers also wanted to incorporate dynamic effects into the neon portion of the set to create a more hip, eye-catching appearance to America’s number-one television show. Using DMX control, the NEOFLEX lighting could be seen in flashing sequences (chasing and fades), which could not have been done using traditional neon as on prior sets. Idol’s traditional blue and white colors were used extensively in the new set, transforming a once stagnant lighting component into an active lighting extravaganza. NEOFLEX is a 110v LED lighting system housed in a rugged pigmented silicone sleeve. NEOFLEX offers neon-like brightness with more uniform color and glow and can be easily cut to size on site. Intricate radiuses and shapes can be formed easily and continuous lengths can be run up to 400 feet. Cii (www.christopherinternational.com) is an LED design, manufacturing, and service company to the architectural, sign, and entertainment industries. NEOFLEX has been used for applications ranging from television and theater to stadiums, universities, and even churches. 18 Sign Builder Illustrated May 2008 CIII.

Table of Contents Feed for the Digital Edition of Sign Builder Illustrated - May 2008

Sign Builder Illustrated - May 2008 Contents SBI Agenda Quotes & Comments Contributors Costly Concerns Dispatches Sign Show Dateline: Time to Find a New Identity Teaching a New Dog Old Tricks Sign Illumination: It’s Time to Pay Attention Restoring Old Photographs for Digital Printing Price Doesn’t Sell the Signs You Want to Make Architects in LED Codes for Electric Signs: Don’t Get Blindsided! Digital Displays at the Pearl Harbor Museum The Art of Wayfinding Signage Grand Format National Following Traffic Sign Regulations Designs on ADA Signage Painting Professionally SBI Marketplace Imagine-It Graphics

Sign Builder Illustrated - May 2008

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