Sign Builder Illustrated - May 2008 - (Page 71)

DIGITAL DISPLAYS continued from page 69 projects by PDS in Hawaii include digital signage displays for the Hyatt Regency & Spa Waikiki and Waikiki Shopping Plaza. The Hyatt requested various digital displays on their property. One appears at the entrance to the building that holds the primary meeting rooms, while three forty-six-inch displays in a custom pecan wood frame inform hotel guest of meeting room information and hotel events and amenities. “A single forty-six-inch LCD display in front of the Hyatt’s Musashi Restaurant tempts passers-by with sushi and other images, as well as displaying the menu in English and Japanese,” says Mitchell. The Waikiki Shopping Plaza called on PDS to update their large video wall with digital signage software. ”The video wall consists of ten fifty-inch diagonal video cubes,” says Mitchell. “The displays previously looped DVD content, but with the added software, they now show scheduled WSP information about events and retailers. It also now switches to live video for concerts, shows, and other events.” Digital displays are also now serving as the official mall directory, while showing marketing information in a portion of the screen. “[Plaza owners] are now adding a reservation kiosk at the ground floor street-side location where thousands of tourists pass daily,” says Mitchell. “This 24/7 kiosk will take realtime reservations for the Plaza’s restaurant, Top of Waikiki (Waikiki’s only 360degree revolving restaurant). Guests can make a reservation on the spot with instant confirmation and also view menus in both English and Japanese.” Mitchell sees the demand for digital signage in multiple markets—including hospitality, banking, retail, and restaurants. “Hotels display meeting schedules, restaurant ads and menus, and weather/news/property information,” he says. “Banks use digital signage to reduce perceived wait time, while displaying market rates, stock information, and bank promotions. Retailers are using displays in storefront windows to attract and inform prospects of sales and other promotions. Finally restaurants are using digital displays as menu boards to allow for easy updating of menu items and pricing and also to display different menus or specials based on the time of Reading Someone Else’s Copy of Sign Builder Illustrated? Go to www.signshop.com/subscribe to sign up for your own subscription. It’s FREE! May 2008 Sign Builder Illustrated 71 http://www.signshop.com/subscribe

Table of Contents Feed for the Digital Edition of Sign Builder Illustrated - May 2008

Sign Builder Illustrated - May 2008 Contents SBI Agenda Quotes & Comments Contributors Costly Concerns Dispatches Sign Show Dateline: Time to Find a New Identity Teaching a New Dog Old Tricks Sign Illumination: It’s Time to Pay Attention Restoring Old Photographs for Digital Printing Price Doesn’t Sell the Signs You Want to Make Architects in LED Codes for Electric Signs: Don’t Get Blindsided! Digital Displays at the Pearl Harbor Museum The Art of Wayfinding Signage Grand Format National Following Traffic Sign Regulations Designs on ADA Signage Painting Professionally SBI Marketplace Imagine-It Graphics

Sign Builder Illustrated - May 2008

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