Sign Builder Illustrated - May 2008 - (Page 8)

Quotes & Comments No Hot Air About Inflatables “Cold-air inflatables can support the sign industry as an added-value product. Incorporating many of the same digital print technologies used to produce high-quality outdoor print media, cold-air inflatables provide a viable solution for multiple temporary signage requirements. “Today more than ever before, inflatables are being developed as three-dimensional signage mediums that display permanent and temporary promotional creative on a wide variety of unique designs and shapes. Inflatable kiosks, arches, and more support the sign industry by providing a means to complement more traditional signage during periods of construction or installation (or as ongoing supplementary elements). “By integrating multiple design shapes with high-resolution digital print appliqués, Inflatable Images makes available to the sign industry a wide variety of solutions. Inflatable Images new character tube sign featuring a twelve- to twenty-foot-tall interchangeable character torso holding a five-foot-diameter by twenty-three-foot-wide backlit tube sign with banner message is fast gaining popularity as a unique eye-catching display. Other designs include the cookie cutter shape slab with three-dimensional protrusions and digital print ad facings that once were reserved for billboards, banners, and magazine covers.” —John Kleban, Senior Vice President Inflatable Images Division of Scherba Industries Brunswick, Ohio Further commenting about the art of selling inflatables that was covered in our April issue (“All About Cold Air Inflatables and Ballooning”). For more information about inflatables projects, see this month’s “Dispatches.” SignBuilder I L L U S T R AT E D April 2008, Vol. 22, No. 153 Sign Builder Illustrated (ISSN 0895-0555) is published by Simmons-Boardman Publishing Corporation EXECUTIVE OFFICES President and Chairman ARTHUR J. McGINNIS, JR. Publisher ROBERT P DeMARCO . 345 Hudson Street, 12th floor New York, NY 10014 212/620-7244; fax: 212/633-1863 EDITORIAL EDITOR Jeff Wooten 323 Clifton Street, Suite #7 Greenville, NC 27858 252/355-5806; fax: 252/355-5690 jwooten@sbpub.com MANAGING EDITOR Chris Ytuarte 345 Hudson Street, 12th Floor New York, NY 10014 212/620-7223; fax: 212/633-1863 cytuarte@sbpub.com CONTRIBUTING WRITERS Digital Design Peter Perszyk Electrifying Issues Randy Wright Hingst’s Sign Post Jim Hingst New Dimensions Mark Roberts Superfrog’s Pond Butch “Superfrog” Anton ART No ADA Question Too Strange “It’s important to remember that ADA signage isn’t just for people with no vision— it also serves those with low or limited vision. This provides answers to some of the questions I receive from people, like ‘Why do you have to have Braille on ATMs?’ “Remember there might be people driving who can see a little bit. Or maybe they’re a passenger in a taxi in the backseat of a car being driven by a friend or family member. Because we work hand-in-hand with the State of Minnesota’s Office of the Blind, we try to share this information with distributors, and then they get it. They seem like strange questions to ask, but there are explanations.” —Kathy Wilson, Sales and Marketing Manager Advance Corporation/Braille Tac Division Cottage Grove, Minnesota For more answers to pertinent ADA design questions, turn to “Designs on ADA signs, beginning on page 91. Corporate Art Director Wendy Williams Associate Art Director Phil Desiere Art Production Manager Todd Blanchard PRODUCTION Corporate Production Director Mary Conyers-Brown CIRCULATION Circulation Director Maureen Cooney ADVERTISING SALES EAST COAST SALES MANAGER Art Sutley 212/620-7247; fax: 212/633-1863 asutley@sbpub.com MIDWEST AND WEST COAST SALES MANAGER Correction In the “Digital Design” column in the March 2008 issue (“Converting Old Files for New Machines”), the author byline was incorrect. The correct author was Mark Roberts. We apologize for any confusion this might have caused. Sign Builder Illustrated welcomes all letters, comments, questions, and suggestions. Write us c/o: Jeff Wooten, Editor, Sign Builder Illustrated, Williamsburg Common, 323 Clifton Street, Suite #7, Greenville, NC 27858 or FAX: (252) 355-5690. E-mail address is: jwooten@sbpub.com. Don Rogers 212/620-7214; fax: 212/633-1863 drogers@sbpub.com For reprint information contact: PARS International Corp. 102 W. 38th St., 6th Floor New York, NY 10018 212/221-9595; fax: 212/221-9195 Circulation Dept.: 800/895-4389 8 Sign Builder Illustrated May 2008

Table of Contents Feed for the Digital Edition of Sign Builder Illustrated - May 2008

Sign Builder Illustrated - May 2008 Contents SBI Agenda Quotes & Comments Contributors Costly Concerns Dispatches Sign Show Dateline: Time to Find a New Identity Teaching a New Dog Old Tricks Sign Illumination: It’s Time to Pay Attention Restoring Old Photographs for Digital Printing Price Doesn’t Sell the Signs You Want to Make Architects in LED Codes for Electric Signs: Don’t Get Blindsided! Digital Displays at the Pearl Harbor Museum The Art of Wayfinding Signage Grand Format National Following Traffic Sign Regulations Designs on ADA Signage Painting Professionally SBI Marketplace Imagine-It Graphics

Sign Builder Illustrated - May 2008

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