California Business - Volume 3, Issue 1 - Northern California - 4

ON THE
MONEY

WELCOME TO

California Business

W

elcome to the latest issue of California Business, our
magazine dedicated to helping businesses throughout
the state grow and thrive.
As one of the largest financial institutions
headquartered in the state - with a 60-year tradition of helping
California businesses succeed - we publish California Business to
offer you news, ideas, and insights you can use to help your business
succeed, now and well into the future.
Our cover story presents an in-depth look at how Fresno-based
Integrated Prescription Management provides a healthy dose of
customer service to expand its business by attracting middle-market
clients in a complex healthcare environment.
In this issue, you'll also discover best practices for succession
planning, learn how to prevent fraud, and gain new perspectives
on whether it's best to hire new employees or outsource your
business needs.
Finally, you'll learn about key strategies to consider for getting
the best return on your charitable investments, discover new
techniques to save on energy costs, and find out how companies are
now structuring their organizations to actively encourage employee
innovation.
I hope these stories inspire you and offer new ideas that add
value to your business.

Tory Nixon
Division Executive
California Bank & Trust

4 * California Business

"I hope these stories
inspire you and offer
new ideas that add
value to your business."

California Business - Volume 3, Issue 1 - Northern California

Table of Contents for the Digital Edition of California Business - Volume 3, Issue 1 - Northern California